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Reference.org
Go-to-market strategy
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<p>A go-to-market strategy, or GTM strategy, is a plan of an organization utilizing their outside resources (e.g., sales force and distributors) to deliver their <a href="/facts/Unique_value_proposition/KTgrJT9B">unique value proposition</a> to customers ("go-to-market") and to achieve a <a href="/facts/Competitive_advantage/5q4oKvzW">competitive advantage</a>. It can improve the overall customer experience by not only offering a superior product and/or more competitive pricing, but also creating a clear framework and plan to penetrate a defined market and/or target audience. </p>