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Digital marketing engineer
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<p>A digital marketing engineer is a member of a marketing team who applies web technology and <a href="/facts/Digital_marketing/l7EzpU8p">digital marketing</a> platforms (such as a website, email system, <a href="/facts/Content_management_system/CCk4vIxV">CMS</a>, <a href="/facts/Customer_relationship_management/Y74q0uXB">CRM</a>, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. The need for digital marketing engineers arose, as a result of marketing becoming reliant on increasingly sophisticated digital technologies. </p>