Yonder (company)

Yonder, formerly named New Knowledge, formerly named Popily, was a company from <a href="/facts/Austin%2c_Texas/xpVP4t98">Austin</a>, Texas, that specialized in information integrity. It is most widely known for supporting the <a href="/facts/Senate_Select_Committee_on_Intelligence/RvreNP4e">Senate Select Committee on Intelligence</a> in its investigation of Russian interference in the <a href="/facts/2016_United_States_presidential_election/Bs9DUEoc">2016 US presidential election</a>. The company was also involved in a disinformation operation during the <a href="/facts/2017_United_States_Senate_special_election_in_Alabama/7UpmFYQ9">2017 US Senate special election in Alabama</a>, though the company denied any political motivation behind its research. More recently, Yonder's CEO and researchers have provided expert commentary to the New York Times, Fast Company, and Axios about 5G and <a href="/facts/COVID-19_misinformation/GS3rFH1n">COVID-19 misinformation</a>.
Yonder CEO, Jonathon Morgan, was profiled in HBO's 2020 documentary, <a href="/facts/After_Truth%3a_Disinformation_and_the_Cost_of_Fake_News/eJbyudIx">After Truth: Disinformation and the Cost of Fake News</a>. The company's former Director of Research, <a href="/facts/Ren%25C3%25A9e_DiResta/T1KGeJC4">Renée DiResta</a>, was a featured expert in the Netflix documentary <a href="/facts/The_Social_Dilemma/MBKUSpK0">The Social Dilemma</a>.
According to the company's marketing material, Yonder supported both Government and Fortune 100 companies as they tried to better understand the influential groups and emerging narratives that affect organizations and discussions of their values. They often shared their intelligence with press to inform the public about which groups influence discourse on social media.

Yonder (company) open-in-new

Yonder (company)