ʿĀd was an ancient tribe in pre-Islamic Arabia. 'Ad is best known for being mentioned two dozen times in the Quran, often in conjunction with Thamud. Recently, it has been shown that 'Ad was a tribe that existed two millennia ago in the Wadi Rum region of the southern Jordan.
The tribe's members, referred to as ʿĀdites, formed a prosperous nation until they were destroyed in a violent storm. According to Islamic tradition, the storm came after they had rejected the teachings of a monotheistic prophet named Hud. 'Ad is regarded as one of the original tribes of Arabia, "The Extinct Arabs".