Conversion marketing

In <a href="/facts/Electronic_commerce/7vxeea0Y">electronic commerce</a>, conversion marketing is <a href="/facts/Marketing/LttVQ66t">marketing</a> with the intention of increasing conversions—that is, site visitors who are paying <a href="/facts/Customer/oGqcqmhf">customers</a>.
Conversion marketing addresses low online conversion rates by improving <a href="/facts/Customer_service/hNjARTTE">customer service</a> and overall <a href="/facts/Customer_experience/WsurycBq">customer experience</a>. This typically involves a combination of personalized experience management, web analytics, and user feedback to enhance process flows and site design.
By focusing on elements such as site usability, support channels, and overall digital experience, conversion marketing is generally considered a long-term strategic investment rather than a short-term fix. Despite significant growth in website traffic over the past decade, average conversion rates have remained relatively stable. As a result, conversion marketing strategies prioritize optimizing existing traffic rather than simply generating more visitors.
This approach involves the proactive use of real-time analytics to identify signs of visitor hesitation or intent to abandon a site. In response, targeted messaging, interface enhancements, and personalized content are deployed to guide users, highlight value propositions, and increase the likelihood of conversion. Post-sale, marketers may continue engagement through support services or re-engagement campaigns to strengthen customer retention.
Conversion marketing spans the full customer lifecycle, using integrated tools to support transitions between each phase—from initial interest to repeat purchase.
Conversion marketing efforts are often measured by the conversion rate, which represents the percentage of visitors who complete a desired action, such as a purchase or form submission.

Conversion marketing open-in-new

Conversion marketing