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Cold calling
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<p>Cold calling is the solicitation of <a href="/facts/Business/For1e8Nh">business</a> from potential customers who have had no prior contact with the <a href="/facts/Salesperson/dW1KLb52">salesperson</a> conducting the call. It is an attempt to convince potential customers to purchase the salesperson's product or service. Generally, it is an over-the-phone process, making it a form of <a href="/facts/Telemarketing/QbPw2L9t">telemarketing</a>, but can also be done in-person by <a href="/facts/Door-to-door/GLVxRd0r">door-to-door</a> salespeople. Though cold calling can be used as a legitimate business tool, <a href="/facts/Scammers/1XNPz6wR">scammers</a> can use cold calling as well. </p>