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Personalization management system
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<p>A personalization management system (PMS) is an integrated <a href="/facts/Software/RP79lVSW">software</a> solution that enables users in an organization to manage and deliver personalized messages, campaigns, and interactive experiences to consumers across different communications channels and devices. </p><p>The term PMS was first used in a 2003 study on personalization, but it was later popularized by the startup Croct, which was the first company to use the term PMS to distinguish the emerging category of platforms and technologies focused on delivering personalized customer experiences. Previously, these services were typically included under the umbrella of <a href="/facts/Content_Management_System/CCk4vIxV">CMS</a> or <a href="/facts/Customer_relationship_management/Y74q0uXB">CRM</a> solutions, which did not adequately encapsulate the nuances of this new category. </p>