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Reference.org
Advertising elasticity of demand
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<p>Advertising elasticity of demand (or simply advertising elasticity, often shortened to AED) is an <a href="/facts/Elasticity_(economics)/p4Kj7kdQ">elasticity</a> measuring the effect of an increase or decrease in advertising on a market. Traditionally, it is considered as being positively related, demand for the good that is subject of the advertising campaign can be inversely related to the amount spent if the advertising is negative. </p>