The Apple ecosystem is a term used to describe Apple Inc.'s digital ecosystem of products and services, including the iPhone, iPad, Apple Watch, Mac computers, HomePod, and the applications that run on them. It is often praised for its seamless integration and optimization between various networks of devices, software and services, and is largely emphasized by Apple's focus on privacy, but criticized for its closed system and lack of customer control.
Apple products often unlock extra features when paired with other Apple products, as opposed to devices from other companies. Privacy is also considered a major perk of the ecosystem, as Apple markets its products with high standards of privacy, sometimes using it as a selling point over competitors.