Snapwire was a platform that allowed users to take photos and videos in response to a request for brands, publishers, small businesses, and creatives who were seeking images that fulfilled certain requirements. Buyers posted a creative image brief (called a Request) and photographers responded by submitting their photos through the Snapwire website or mobile app. Winning photographers were awarded and paid. Aside from Requests, Snapwire regularly ran creative Challenges concerning popular stock photo image needs. Challenges were curated by Snapwire and open to the public.
Snapwire had a searchable library of photos called the Marketplace, which consisted of hand-selected images with varying price points. In July 2014, the number of photos in Marketplace had reached 150,000; in 2020, the company had over 5,000,000 images. Every photo on the Marketplace offered a royalty-free license that businesses could purchase the rights to use commercially. As the company evolved, there was a move away from stock photo licensing to bespoke content creation and it began to offer a marketplace platform offering paying photo and video jobs from enterprise brands to applying creators based on various matched attributes which included location, budget and skills.
In May 2022, Snapwire was acquired by StudioNow.