Censhare is a commercial Marketing Supply Chain platform that consists of a suite of cloud applications, including Product Information Management, Digital Asset Management, Content Management System (or Enterprise Content Management System (ECMS), and Marketing Resource Management (the last one is via native integration with Entirely portfolio company MARMIND). Censhare Gmbh is also an Entirely company owned by DuMont.
Censhare integrates all the entered digital assets (and their information) in a single system, organizes content, and automates the respective processes. The platform has a composable design, and it integrates the application's Collaboration and Process Management, Digital Asset Management, Product Information Management, Omnichannel Content Management, Brand Management, Content Management and integrates with MARMIND's Marketing Resource Management. Censhare is an Editorial System as well as a Web Content Management System.
Censhare is available on-premise and, since 2023, also in the cloud. It can be used for cross-media publishing of content in different media, such as Multi Format Publishing, Cross-Media Publishing and Multi Channel Publishing. The system is used in Media Houses, Retail & CPG, Manufacturing, Banking & Insurance, Media & Entertainment industries and other companies and institutions for the generation and output of content in conventional, standard communication media, as well as for corporate communication, marketing, brand management, multichannel marketing, the processing of sales publications and for collaboration. On a technical level, the content, templates, layouts, structures and user accounts are stored and managed separately in a patented central semantic graph database.
The Censhare marketing supply chain platform is regarded as a "Global Publishing" product and ranks among the eight leading publishing systems worldwide.