Rough Guides is a travel company that offers tailor-made trips planned and arranged by local travel experts based in destinations around the world. Originally established as a guidebook publisher in 1982, Rough Guides expanded into customized travel services in 2018. Today, the company offers tailor-made trips across more than 90 destinations worldwide. Additionally, it continues to publish travel guidebooks, with over 100 million copies sold worldwide to date.
Since 2017, Rough Guides and Insight Guides have been sister brands under Apa Digital Group, headquartered in London, United Kingdom.