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Ad text optimization
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<p>Ad text optimization (ATO) is the process of improving the performance of a text <a href="/facts/Pay_per_click/yBnzc4Mc">Pay Per Click (PPC)</a> Advertisement on search engines by improving its <a href="/facts/Click_Through_Rate/RV3fQ0UC">Click Through Rate (CTR)</a> performance both in terms of volume and quality of response, that is “more buyers, less browsers”. ATO is an element of <a href="/facts/Search_engine_optimization/RNzIbb62">Search engine optimization</a>, where the subject is discussed in greater detail. </p><p>According to Search Engine Journal, “AdWords text ads are small and in some ways unassuming – when you think about testing landing pages it’s obvious that there are elements that could make a big impact, but it’s sometimes less intuitive that ad text tests can and often do have an equally big impact on results.” </p>