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Reference.org
Concept-driven strategy
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<p>A concept-driven strategy is a management <a href="/facts/Methodology/dk5X9Hxx">methodology</a> that centers on the development of core concepts or ideas to drive decision making. This approach aims to establish distinctive <a href="/facts/Value_proposition/z5S8Dynv">value propositions</a> and <a href="/facts/Competitive_advantage/5q4oKvzW">competitive advantages</a>. The framework is intended to help organizations move beyond conventional market limits, challenge established norms, and identify new ideas and possibilities. </p>