Cinnamon challenge

The cinnamon challenge is a <a href="/facts/Food_challenge/8893knES">food challenge</a> that gained viral recognition on <a href="/facts/Social_media/kUIkfpIA">social media</a> in the early 2010s. Participants generally film themselves attempting to eat a spoonful of ground <a href="/facts/Cinnamon/Aag9baI6">cinnamon</a> in under 60 seconds without drinking anything. The challenge is difficult and carries substantial health risks because the cinnamon can coat and dry the mouth and throat, possibly resulting in coughing, gagging, vomiting, and inhalation of cinnamon, which can in turn lead to throat irritation, breathing difficulties, and risk of <a href="/facts/Pneumonia/Jw0KquTA">pneumonia</a> or a <a href="/facts/Pneumothorax/oaCPSynh">collapsed lung</a>.
The challenge has been described online since 2001, and increased in popularity in 2007, peaking abruptly in January 2012 and falling off almost as sharply through the first half of that year, then tapering off almost to its previous level by 2014.[non-primary source needed] By 2010, many people had posted videos of themselves attempting this challenge on <a href="/facts/YouTube/db276jst">YouTube</a> and other social networking websites. At the peak, <a href="/facts/Twitter/VWwDNGUm">Twitter</a> mentions reached nearly 70,000 per day.

Cinnamon challenge open-in-new

Cinnamon challenge