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Reference.org
Rumor spread in social network
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<p>The spread of <a href="/facts/Rumor/s709kwLt">rumors</a> is an important form of <a href="/facts/Communication/EGEkchsT">communication</a> in society. There are two approaches to investigating the rumor spreading process: microscopic models and the macroscopic models. The macroscopic models propose a macro view about this process and are mainly based on the widely-used Daley-Kendall and Maki-Thompson models. Particularly, rumor spread can be viewed as a <a href="/facts/Stochastic_process/Ng1n1dnB">stochastic process</a> in social networks. By contrast, the microscopic models are more interested on micro-level interactions between individuals. </p>