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Reference.org
Puffery
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<p>Puffery is undue or exaggerated praise. Puffery serves to "puff up" what is being described. In <a href="/facts/Law/luzxWkg0">law</a>, puffery is usually invoked as a defense argument: it identifies general praising speech, typically produced by a seller, which is not expected to be relied upon and does not give rise to legal liability. In a circular manner, legal explanations for this normative position describe the non-enforceable speech as a statement that no "<a href="/facts/Reasonable_person/8wC146cQ">reasonable person</a>" would take seriously. </p>