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Reference.org
Tag management system
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<p>A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as <i>tracking pixels</i> or <i>web beacons</i>), used to track activity on digital properties, such as websites and <a href="/facts/Web_application/BLkF3BIN">web applications</a>. It can also be used to make dynamic changes to the website or application. </p>