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Service guarantee
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<p>A service guarantee is a <a href="/facts/Marketing_tool/F5L48DgQ">marketing tool</a> service firms have increasingly been using to reduce <a href="/facts/Consumer/dMflnQGX">consumer</a> <a href="/facts/Risk_perception/C5d6zgNo">risk perceptions</a>, signal quality, differentiate a service offering, and to institutionalize and professionalize their internal management of customer complaint and service recovery. By delivering service guarantees, companies entitle customers with one or more forms of <a href="/facts/Damages/bEb5khbU">compensation</a>, namely easy-to-claim replacement, refund or credit, under the circumstances of service delivery failure. Conditions are often put on these compensations; however, some companies provide them unconditionally. </p>