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Reference.org
Content Authenticity Initiative
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<p>The Content Authenticity Initiative (CAI) is an association founded in November 2019 by <a href="/facts/Adobe_Inc./Bj1d5XvJ">Adobe</a>, <i><a href="/facts/The_New_York_Times/T9marWVX">The New York Times</a></i> and <a href="/facts/Twitter/VWwDNGUm">Twitter</a>. The CAI promotes an industry standard for provenance <a href="/facts/Metadata/qt35z79C">metadata</a> (also known as Content Credentials) defined by the Coalition for Content Provenance and Authenticity (C2PA). The CAI cites curbing <a href="/facts/Disinformation/JNY1zmLJ">disinformation</a> as one motivation for its activities. </p>