Kansei engineering

<p>Kansei engineering  aims at the development or improvement of products and services by translating the customer's <a href="/facts/Sensibility/XXSaFrWh">psychological feelings and needs</a> into the domain of product design (i.e. parameters). It was founded by Mitsuo Nagamachi, professor emeritus of <a href="/facts/Hiroshima_University/kK9AmL3G">Hiroshima University</a> (also former Dean of <a href="/facts/Hiroshima_International_University/29nQ050B">Hiroshima International University</a> and CEO of International Kansei Design Institute).  Kansei engineering parametrically links the customer's emotional responses (i.e. physical and psychological) to the properties and characteristics of a product or service. In consequence, products can be designed to bring forward the intended feeling.
</p><p>It has been adopted as one of the topics for <a href="/facts/Professional_development/Eu22Ueeq">professional development</a> by the <a href="/facts/Royal_Statistical_Society/R2pmhAzI">Royal Statistical Society</a>.
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Kansei engineering open-in-new

Kansei engineering