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Glittering generality
open-in-new
<p>In <a href="/facts/Rhetoric/mB9np26l">rhetoric</a>, a glittering generality or glowing generality is an <a href="/facts/Pathos/wD6YRdS4">emotionally appealing</a> phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or <a href="/facts/Logos/Qt6QL1Hs">reason</a>. Such highly valued concepts attract general approval and acclaim. Their appeal is to emotions such as <a href="/facts/Patriotism/NTmYkdwf">love of country</a> and home, and desire for peace, freedom, glory, and honor. They ask for approval without examination of the reason. They are typically used in <a href="/facts/Propaganda/nGeaIHVJ">propaganda</a> posters/advertisements and used by propagandists and politicians. Often they are catchphrases or slogans. </p>