Service-dominant logic

Service-dominant (S-D) logic, in <a href="/facts/Behavioral_economics/bbSgL7Ad">behavioral economics</a>, is an alternative theoretical <a href="/facts/Conceptual_framework/47772FXG">framework</a> for explaining <a href="/facts/Value_creation/z5S8Dynv">value creation</a>, through exchange, among configurations of actors. It is a <a href="/facts/Dominant_logic/7uSKMb4e">dominant logic</a>. The underlying idea of S-D logic is that humans apply their competences to benefit others and reciprocally benefit from others' applied competences through service-for-service exchange.
Service-dominant logic has been developed by <a href="/facts/Stephen_Vargo/b25gGBPq">Stephen Vargo</a> and <a href="/facts/Robert_Lusch/RxaxjqNp">Robert Lusch</a>. The goal of developing S-D logic is to contribute to the understanding of human value <a href="/facts/Co-creation/DIBVowVM">co-creation</a>, by developing an alternative to <a href="/facts/Market_economy/d56S7haK">traditional logics of exchange</a>.
Since Vargo and Lush published the first S-D logic article, "Evolving to a New Dominant Logic for Marketing", in 2004, S-D logic has become a collaborative effort of numerous scholars across disciplines and it has been continually extended and elaborated (most frequently by Vargo and Lusch). Among the most important extensions have been (1) the development of service ecosystems perspective that allows a more holistic, dynamic, and systemic perspective of value creation and (2) the emphasis of institutions and institutional arrangements as coordination mechanisms in such systems.

Service-dominant logic open-in-new

Service-dominant logic