Bubble wrap is a pliable transparent plastic material commonly used for protecting fragile items during shipping. Known for its cushioning air-filled bubbles, it has also become a cultural icon, celebrated for its satisfying popping sound and alternative uses as a stress-relief tool. Regularly spaced, protruding air-filled hemispheres (bubbles) provide cushioning for fragile items.
In 1957, two inventors named Alfred Fielding and Marc Chavannes were attempting to create a three-dimensional plastic wallpaper. Although the idea was a failure, they found that what they made could be used as packing material. Sealed Air was co-founded by Fielding in 1960.
The term "bubble wrap" is owned by Sealed Air Corporation, but has become a generic trademark. Similar product names include bubble pack, air bubble packing, bubble wrapping and aeroplast.