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Reference.org
Bald assertion
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<p>In <a href="/facts/Advertising/Hgz271hW">advertising</a>, a bald assertion in advertising (or non-establishment claim) is a subcategory of a <a href="/facts/False_advertising/x5t356Qs">false advertising</a> claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without <a href="/facts/Proof_(truth)/NeJUyrWX">proof</a> or <a href="/facts/Evidence/d5IGUK0U">evidence</a> of truth. An example of such advertising practices is when a company claims their product is the best on the market. </p>