Paid Programming (also known as Paid Programming: Icelandic Ultrablue or Icelandic UltraBlue) is an American television pilot created by H. Jon Benjamin and David Cross for Cartoon Network's late night programming block Adult Swim. It originally premiered in the United States, unannounced and unadvertised, on November 2, 2009 at 4:30 am (EST), at the specific request of Benjamin and Cross. Paid Programming is an informercial parody which, by design, features lesser known actors from Central Casting. Although it was not picked up for a full series it was re-aired numerous times and has received positive reception.