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Reference.org
Customer data platform
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<p>A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single <a href="/facts/Customer_profile/Y74q0uXB">customer profile</a>. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including <a href="/facts/Multichannel_campaign/rPubp5fS">multichannel campaign</a> management, tag management and data integration." </p>