Proposal software also known as proposal management software, proposal writing software, or proposal automation software is a computer program designed to help users develop proposals, presentations, and responses to RFPs. Proposal management software is becoming increasingly popular in companies that manage frequent and extensive proposal writing projects. Such software allows businesses to automate more routine tasks while easily tracking multiple versions.
Proposal software allows users to create and manage all important sales and marketing documentation such as business proposals, welcome letters, contracts, quotes, and marketing collateral. Often available as a web-based cloud service, proposal software helps sales, marketing, and legal teams both administer the proposal creation process and communicate their needs through a digital document. Many software applications integrate with CRM software, content management solutions, accounting platforms, and electronic signature providers. Some integrate with Microsoft Office.
Proposal management software is considered to be a sales efficiency tool as it helps cross-selling and upselling by spending less time on creating and managing sales documents and delivering timely and relevant information. In some cases, it's argued that this software solution bleeds into an up-and-coming "sales enablement" software genre. However, proposal management software addresses inefficiencies and lack of visibility in the sales cycle, rather than "sales enablement" efforts defined as sales coaching and guiding the sale. Forrester Research, a business technology analyst firm, views sales enablement and efficiency tools, such as proposal management software, as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field.