Daxinzhuang is a Chinese archaeological site located near Daxinzhuang village in Licheng, Jinan, Shandong. Although early occupation in the vicinity has been dated to the Neolithic Longshan (c. 3000 – c. 1900 BCE) and Yueshi culture (c. 1900 – c. 1500 BCE), the site became an urban center during the late Erligang (early 13th century BCE), corresponding to a period of political and military expansion from the heartland of Henan into Shandong. It became the type site of the Daxinzhuang type, a material culture type shared by other settlements along the Ji River.
Daxinzhuang continued to grow during the Late Shang, and became one of the largest Shang settlements outside of the Central Plains. Strategically located along major transportation routes between Henan and Shandong, Daxinzhuang was likely a trade hub for marine goods collected at Bohai Bay. Pottery recovered from the site shows significant influence from the native Yueshi culture which was gradually assimilated. Also found at the site were a number of oracle bones, including inscribed examples showing a regional variety of the oracle bone script, the earliest known form of Chinese characters.
The settlement was rediscovered in 1933 by sinologist Fredrick S. Drake during surveys along the adjacent Qingdao–Jinan railway. Shandong University conducted various surveys and test excavations from the 1950s to 1980s. A 1955 test excavation was the first to discover Erligang artifacts in Shandong. Larger excavations were conducted in 1984, followed by a regional survey beginning in 2002, which noted later Zhou and Han occupation of the area.