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Reference.org
Customer benefit package
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<p>A customer benefit package (CBP) forms as a part of the <a href="/facts/Operations_management/jTNFINl1">operations management</a> (OM) toolkit. It involves a clearly defined set of tangible (<a href="/facts/Goods/AtK6gQh2">goods</a>) and intangible (services) features that the customer recognizes, purchases, or uses. This can be the real or perceived value that a <a href="/facts/Customer/oGqcqmhf">customer</a> experiences or believes they are receiving through dealing with a company. </p>