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Keyword clustering
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<p>Keyword clustering is a practice <a href="/facts/Search_engine_optimization/RNzIbb62">search engine optimization</a> (SEO) professionals use to segment target search terms into groups (clusters) relevant to each page of the website. After <a href="/facts/Keyword_research/cSrs31xM">keyword research</a>, search engine professionals cluster keywords into small groups which they spread across pages of the website to achieve higher rankings in the <a href="/facts/Search_engine_results_page/tpmnjUDa">search engine results</a> (SERP). Keyword clustering is a fully automated process performed by keyword clustering tools. </p><p>The term and the first principles were first introduced in 2015 by the Russian search engine optimization expert Alexey Chekushin. The SERP-based keyword clustering tool Just-Magic was released in the same year in Russia. </p>