Freely is a British free-to-air IPTV service launched in 2024 by Everyone TV, a joint venture between the country's public broadcasters BBC, ITV, Channel 4 and 5. The service offers the ability to watch live television and on demand media from the main broadcasters while seamlessly switching between them in a unified electronic programme guide (EPG). Freely streams television over a broadband internet connection and therefore does not require a television aerial, although an aerial can be additionally used to create a hybrid platform and allow the viewing of DTT channels not yet available on Freely. The service is expected to gradually replace Freeview (although Sky, which has some free channels in DTT, is not part of Freely).