Brandon Christopher McCartney (born August 17, 1989), known professionally as Lil B and Lil B The BasedGod, is an American rapper. He began his career as a member of the Berkeley, California-based hip hop group the Pack in 2005, who signed with Too Short's Up All Nite Records, an imprint of Jive Records the following year. The group became best known for their hit song "Vans" — their sole entry on Billboard Hot 100 — and released two studio albums before disbanding in 2010.
McCartney's extensive use of social media has yielded his solo career and online persona has yielded a cult following. His work spans several genres, including comedy hip-hop, new age, jazz, indie rock and choral music. He calls his alter ego the BasedGod, and is credited with having coined the slang term "based" — which originally denoted a lifestyle of positivity, impudence or boldness. By the late 2010s, the phrase has since been used to describe stances or actions that negate political correctness.