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Embrace, extend, and extinguish
open-in-new
<p>"Embrace, extend, and extinguish" (EEE), also known as "embrace, extend, and exterminate", is a phrase that the <a href="/facts/United_States_Department_of_Justice/2SuTuevo">U.S. Department of Justice</a> found was used internally by <a href="/facts/Microsoft/nGIDDXdx">Microsoft</a> to describe its strategy for entering product categories involving widely used open standards, extending those standards with <a href="/facts/Proprietary_software/9zcskxYL">proprietary</a> capabilities, and using the differences to strongly disadvantage its competitors. </p>