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Reference.org
Online research methods
open-in-new
<p>Online research methods (ORMs) are ways in which researchers can collect data via the internet. They are also referred to as <a href="/facts/Internet_research/X9ao3vnY">Internet research</a>, <a href="/facts/Internet_science/cPUAGNs0">Internet science</a> or <a href="/facts/IScience/pRgSUENP">iScience</a>, or Web-based methods. Many of these online research methods are related to existing research methodologies but re-invent and re-imagine them in the light of new technologies and conditions associated with the internet. The field is relatively new and evolving. With the growth of social media, a new level of complexity and opportunity has been created. The inclusion of social media research can provide unique insights into consumer and societal segments and gaining an "emotional" measure of a population on issues of interest. </p><p>Some specific types of method include: </p> <ul><li><a href="/facts/Cyber-ethnography/gtHANlw7">Cyber-ethnography</a></li> <li><a href="/facts/Online_content_analysis/qCHhEscv">Online content analysis</a></li> <li><a href="/facts/Online_focus_groups/gspfCobm">Online focus groups</a></li> <li><a href="/facts/Online_interviews/RxqdMC4t">Online interviews</a></li> <li><a href="/facts/Online_qualitative_research/9vfne3em">Online qualitative research</a></li> <li><a href="/facts/Online_questionnaires/LyqWvqMM">Online questionnaires</a></li> <li><a href="/facts/Social_network_analysis/CsJIFjVw">Social network analysis</a></li> <li><a href="/facts/Web-based_experiments/bAYVKI9y">Web-based experiments</a></li> <li><a href="/facts/Online_clinical_trials/q8LMr832">Online clinical trials</a> – or see below</li></ul>