Theory of basic human values

The theory of basic human values is a theory of <a href="/facts/Cross-cultural_psychology/UyHE09HQ">cross-cultural psychology</a> and <a href="/facts/Universal_value/52D47QcP">universal values</a> developed by <a href="/facts/Shalom_H._Schwartz/nFcEKb6X">Shalom H. Schwartz</a>. The theory extends previous <a href="/facts/Cross-cultural_communication/mfNdRa61">cross-cultural communication</a> frameworks such as <a href="/facts/Hofstede%27s_cultural_dimensions_theory/7yPc9F7q">Hofstede's cultural dimensions theory</a>. Schwartz identifies ten basic human values, distinguished by their underlying motivation or goals, and explains how people in all cultures recognize them. There are two major methods for measuring these ten basic values: the Schwartz Value Survey and the Portrait Values Questionnaire. 
In value theory, individual values may align with, or conflict against one another, often visualised in a circular diagram where opposing poles indicate values that are in conflict. 
An expanded framework of 19 distinct values was presented from Schwartz and colleagues in a 2012 publication, creating on the theory of basic values. These values are conceptualized as "guiding principles" that influence the behaviors and decisions of individuals or groups.

Theory of basic human values open-in-new

Theory of basic human values