Mobile web analytics

Mobile web analytics studies the behaviour of <a href="/facts/Mobile_website/lU0s3MU5">mobile website</a> users in a similar way to traditional <a href="/facts/Web_analytics/F79UAMvw">web analytics</a>. In a commercial context, mobile web analytics refers to the data collected from the users who access a <a href="/facts/Website/SAsjJnca">website</a> from a <a href="/facts/Mobile_phone/H3EcqD9h">mobile phone</a>. It helps to determine which aspects of the website work best for mobile traffic and which mobile marketing campaigns work best for the business, including <a href="/facts/Mobile_advertising/ahoTwtCl">mobile advertising</a>, mobile search marketing, text campaigns, and desktop promotion of mobile sites and services.
Data collected as part of mobile analytics typically includes page views, visits, users, and countries, as well as information specific to mobile devices, such as device model, manufacturer, screen resolution, device capabilities, <a href="/facts/Mobile_network_operator/6Tt5J4TF">service provider</a>, and preferred user language. This data is typically compared against <a href="/facts/Key_performance_indicators/qVbntaF8">key performance indicators</a> for performance and <a href="/facts/Return_on_investment/M8qYt4Yf">return on investment</a>, and is used to improve a website or mobile marketing campaign's audience response.
The majority of modern <a href="/facts/Smartphones/cSIrBMWG">smartphones</a> are able to browse websites, some with browsing experiences similar to those of desktop computers. The W3C Mobile Web Initiative identifies best practices to help websites support mobile phone browsing. Many companies use these guidelines and mobile-specific code like <a href="/facts/Wireless_Markup_Language/2Ua3u1Cw">Wireless Markup Language</a> or <a href="/facts/HTML5/HBAxEAr6">HTML5</a> to optimize websites for viewing on mobile devices.

Mobile web analytics open-in-new

Mobile web analytics