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Allspark
American production and distribution company

Allspark, formerly Hasbro Studios, was a Burbank, California–based production and distribution company owned by Hasbro that operated from 2009 to 2019, producing content primarily based on Hasbro properties for platforms including Discovery Family. It included labels like Allspark Pictures and Allspark Animation, with Cake Mix Studio producing commercials from Rhode Island. After Hasbro acquired Entertainment One (eOne) in late 2019, Allspark was absorbed into eOne under president Darren Throop. In 2023, Lionsgate acquired eOne for $500 million, renaming it Lionsgate Canada. Around the same time, Hasbro launched a new banner, Hasbro Entertainment, signaling a refreshed focus on its media content.

Background

In the early 1980s, when Hasbro began creating animated series based on their properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe and The Transformers which would be syndicated by Hasbro's Claster Television subsidiary.12 In May 2008, Hasbro reacquired the Sunbow-produced animated series based on their properties from TV-Loonland AG for $7 million. The funds would help TV-Loonland AG (the owner of the Sunbow catalogue) to pay off its debts, and for Hasbro to create programs in-house.13

History

Hasbro Studios (2009–2019)

Hasbro Studios was founded in 2009 for TV development, production and distribution, with Stephen J. Davis as president.14 On October 10, 2010, Hasbro Studios and Discovery Communications relaunched the channel formerly known as Discovery Kids as The Hub (Now known as Discovery Family). On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on YTV and Teletoon.15 On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes.16 In March 2012, the studio started venturing into foreign co-productions starting with Play-Doh (DoPei Le Doh), mixed animation and live action series with Toonmax, part of the Shanghai Media Group.17

In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles–based film group, and Cake Mix Studio, the company's Rhode Island–based producer of commercials and short form content.18 On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department, which was moved under vice president Kevin Belinkoff along with the animation department's management and outside creative consultants.19

In August 2014, Josh Feldman was appointed as head of development for Hasbro Studios, as he will oversee live-action and TV series.20 On October 20, the studio announced the new film finance production label Allspark Pictures.21

Hasbro Studios released its first non-soundtrack album, Truly Outrageous: A Tribute to Starlight Records, with Legacy Recordings on August 7, 2015. This promotion album for Jem film consisted of remakes of classic Jem TV series songs.22

On December 15, 2015, Hasbro Studios and Paramount Pictures have signed a deal to create a five-property movie universe produced by Hasbro's Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionairies, M.A.S.K. and Rom.23

After two attempted films for Stretch Armstrong, the property was picked up by Netflix in January 2016 for a full order as a 26-episode animated series, making it the first deal between the company and the streaming service.24 By March 2017, Hasbro Studios' executive staff and its animation and toy prototyping teams moved to the Burbank office building.25 In 2017, Hasbro Studios launched its first franchise through YouTube called Hanazuki: Full of Treasures.26

On November 3, 2017, Hasbro Studios and Paramount extended their relationship, with an exclusive five year production deal for Allspark Pictures and Allspark Animation to create original and franchise-based films. Both Allspark units were newly formed (Allspark Pictures was formerly a film finance label), with the film unit led by Greg Mooradian and the animation unit led by Meghan McCarthy. Paramount and Hasbro would also work together on TV series.27

With the loss of the Jurassic Park license in 2016, Hasbro launched a new dinosaurs based franchise, its second new studio property, with its Chomp Squad animated series on January 6, 2018.28 On May 1, 2018, Hasbro announced that they were acquiring Power Rangers and other entertainment assets from Saban Capital Group, which was completed on June 12, 2018.29 At the time, Power Rangers was renewed for three more seasons until 2021,3031 and the animated series Treehouse Detectives had nearly two seasons produced.32

Allspark (2019–2020)

On March 26, 2019, Stephen Davis announced that Hasbro Studios would be rebranded as "Allspark", named after the fictional artifact featured in the Transformers franchise.33

On May 7, 2019, Allspark and Boulder Media announced a new feature animation studio. The companies had bid on an old ferry terminal for the studio, but were turned down by the Dún Laoghaire-Rathdown County Council in previous attempts.34

On December 30, 2019, Hasbro completed the acquisition of the Canadian entertainment company Entertainment One.353637

Entertainment One era (2020–2023)

On October 9, 2020, eOne took over as Hasbro's new production arm and began development and distribution of content based on Hasbro properties from the toy company, resulting in Allspark being absorbed into the acquired company.[failed verification (See discussion.)]38

On August 22, 2022, Bloomberg reported that Hasbro was seeking to sell or restructure its media assets, including eOne, On the same day Darren Throop was announced to be stepping down as the company's CEO by the end of the year. On November 1, 2022, Hasbro sold Boulder Media to Australian media company Princess Pictures.39

On November 17, 2022, Hasbro announced they were putting the entirety of Entertainment One up for sale, including all of their non-Hasbro assets ranging from scripted and unscripted television and films, but would exclude the company's ex-children's properties, which were already consolidated under Hasbro. Four months later, it was reported that Fremantle, Lionsgate and Legendary Entertainment are interested in the buyout.

The following month, it was reported Lionsgate and Legendary remained among the four potential buyers, the other two being CVC Capital Partners and GoDigital Media Group. Fremantle however dropped out of contention following an increase in the selling price, which was beyond what the company was willing to pay for the assets.

However, on April 20, 2023, Hasbro entered talks to sell eOne back to its founder Darren Throop.40 On July 17, 2023, Deadline reported that Lionsgate was a frontrunner to acquire Entertainment One.41 On August 3, 2023, Lionsgate announced that it would acquire Entertainment One for $500 million. The deal closed on December 27, 2023.42

Allspark Pictures

Allspark Pictures, formerly Hasbro Films, or Hasbro Film Group, was a film production within Allspark, a subsidiary of Hasbro tasked with developing films for Hasbro properties.43

In 1986, The Transformers: The Movie and My Little Pony: The Movie, animated theatrical films based on Hasbro properties, were released. Waddingtons, later purchased by Hasbro in 1994,44 Clue's US licensee, licensed a Clue film, released in 1985. Hasbro had previously licensed Transformers to DreamWorks for a live action film released in 2007.45 The Transformers franchise continued solely with Paramount Pictures, the distribution of and acquirer of DreamWorks, with the addition of the G.I. Joe property.46

Hasbro and Universal Pictures signed an agreement in February 2008 to derive and produce four films from seven Hasbro properties: Battleship, Candy Land, Clue, Magic: The Gathering, Monopoly, Ouija, and Stretch Armstrong. Hasbro was to pay for all development costs for the films and Universal was supposed to pay $5 million per property not made into films.47 In May, Bennett Schneir was hired to lead its film division48 while Hasbro also reacquired animated series based on their properties from Sunbow Productions.49

By January 2012, all Hasbro properties at Universal — except for Battleship and Ouija — were halted in development. While Hasbro's film division continued to have an office on the Universal lot, Hasbro was able to take the Universal agreement properties to any studio.50 Universal paid a multimillion-dollar fee instead of the $5 million per property to depart from the agreement.51

On 31 January 2012, it was announced that Columbia Pictures, Happy Madison, and Adam Sandler were in final negotiations to develop the Candy Land film.52 In February, Stretch Armstrong was set up with Relativity Media.53 In October, Hasbro signed a three picture co-production two-year deal which includes a first look provision with Emmett/Furla for Monopoly, Action Man, and Hungry Hungry Hippos, with Envision Entertainment's partners Stepan Martisoyan and Remington Chase as co-financiers.54 In December, Hasbro transferred the feature films division into Hasbro Studios along with its other short film division.55 By October 10, 2013, Relativity and Hasbro had removed the Stretch Armstrong movie from their schedules.56

Hasbro filed suit against Sweetpea Entertainment and Warner Bros. on May 12, 2013, regarding the announced Dungeons & Dragons (D&D) movie based on Chainmail. Hasbro had asserted that rights had reverted to Hasbro, while Sweetpea felt they had the rights under a 1994 agreement with TSR. Hasbro had reportedly just agreed to license D&D movie rights to Universal.57 On August 3, 2015, Warner Bros. announced that they will be developing a Dungeons & Dragons movie as a resolution to the lawsuit. The film will be based on the Forgotten Realms campaign world with Courtney Solomon and Roy Lee producing, David Leslie Johnson writing the screenplay, and produced by Sweetpea Entertainment and Allspark Pictures.58

In January 2014, Hasbro announced a franchise film deal with 20th Century Fox for Magic: The Gathering by its subsidiary Wizards of the Coast.59 In October 2014, the studio announced its film self-finance/co-finance label Allspark Pictures with its first existing project Jem and the Holograms, along with My Little Pony: The Movie.60

Hasbro's first original film project, Hacker Camp, was assigned to writer Tripper Clancy in February 2015.61 By July 2015, the Monopoly satire film with Emmett/Furla was set aside with Hasbro announcing that Lionsgate will distribute a Monopoly film with Andrew Niccol writing the film as a family-friendly action adventure film62 co-financed and produced by Lionsgate and Hasbro's Allspark Pictures.63

Films' parent unit, Hasbro Studios, on December 15, 2015, agreed with Paramount Pictures to a deal creating a five-property movie universe by financing unit Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionaries, M.A.S.K. and Rom. A writers’ room was organized to develop a "creative roadmap".64 On April 21, 2016, The Hollywood Reporter has reported that Michael Chabon, Brian K. Vaughan, Nicole Perlman, Lindsey Beer, Cheo Coker, John Francis Daley & Jonathan Goldstein, Joe Robert Cole, Jeff Pinkner, Nicole Riegel and Geneva Robertson has joined the writers room.65

On November 2, 2016, The Weinstein Company has announced that a Furby movie is in development as a live action/CG-animated movie produced under the TWC-Dimension label.66

After two attempts to purchase or merge with a filmed entertainment company, DreamWorks Animation and Lionsgate, fell apart due to pricing differences, Hasbro Studios moved to create a full-fledged movie studio. Thus in October 2017, the company hired Greg Mooradian, currently working at Fox 2000, as president of Allspark Pictures starting January 2018. Variety's sources also indicated that the company was looking for financing for a while in the hundred million dollars range.67

By November 2017, a five-year exclusive distribution and production pact was signed between Hasbro and Paramount Pictures for Allspark Pictures and Allspark Animation films. Plus Meghan McCarthy was promoted to head up for Allspark Animation.68

Filmography and discography

Television filmography

Main article: List of television programs based on Hasbro properties

Animated television series (under Allspark Animation)

TitleProduction partnerPremiereFinaleChannel
Pound Puppies (2010)October 10, 2010 (2010-10-10)November 16, 2013 (2013-11-16)
  • The Hub
  • Hub Network
My Little Pony: Friendship Is Magic
  • DHX Media/Vancouver
October 10, 2010October 12, 2019 (2019-10-12)
The Adventures of Chuck and FriendsNelvanaOctober 15, 2010 (2010-10-15)January 9, 2012 (2012-01-09)The Hub
G.I. Joe: RenegadesDarby Pop ProductionsNovember 26, 2010 (2010-11-26)July 23, 2011 (2011-07-23)
Transformers: PrimeNovember 29, 2010 (2010-11-29)July 26, 2013 (2013-07-26)
  • The Hub
  • Hub Network
Transformers: Rescue BotsFebruary 18, 2012 (2012-02-18)October 22, 2016 (2016-10-22)
  • The Hub
  • Hub Network
  • Discovery Family
Kaijudo—June 2, 2012 (2012-06-02)December 28, 2013 (2013-12-28)
  • The Hub
  • Hub Network
Littlest Pet Shop (2012)DHX Media/VancouverNovember 10, 2012 (2012-11-10)June 4, 2016 (2016-06-04)
  • The Hub
  • Hub Network
  • Discovery Family
Transformers: Robots in Disguise (2015)Darby Pop Productions (seasons 1 to 2)March 14, 2015 (2015-03-14)6970November 11, 2017 (2017-11-11)Cartoon Network
Blazing Team: Masters of Yo Kwon DoAlpha AnimationNovember 13, 2015 (2015-11-13)September 9, 2017 (2017-09-09)Discovery Family7172
Stretch Armstrong and the Flex Fighters—November 17, 2017 (2017-11-17)September 7, 2018 (2018-09-07)Netflix73
Littlest Pet Shop: A World of Our OwnBoulder Media LimitedApril 14, 2018 (2018-04-14)January 26, 2019 (2019-01-26)Discovery Family
Transformers: CyberverseSeptember 1, 2018 (2018-09-01)74June 7, 2020 (2020-06-07)Cartoon Network75
Hanazuki: Full of Treasures76Titmouse, Inc.December 1, 2018 (2018-12-01)77May 4, 2019 (2019-05-04)Discovery Family
Transformers: Rescue Bots Academy78
  • Boulder Media Limited
January 5, 2019 (2019-01-05)June 5, 2021 (2021-06-05)
My Little Pony: Pony Life79June 21, 2020 (2020-06-21)80May 22, 2021 (2021-05-22)
Transformers: War for Cybertron TrilogyJuly 30, 2020 (2020-07-30)81July 29, 2021 (2021-07-29)Netflix
Zoids Wild82August 14, 2020 (2020-08-14)83October 3, 2020 (2020-10-03)

Animated web series

TitleProduction partnerPremiereFinalePlatform
Transformers: Combiner Wars (Prime Wars Trilogy – season 1)Machinima, Inc.84August 2, 2016 (2016-08-02)September 20, 2016 (2016-09-20)go908586
Transformers: Titans Return (Prime Wars Trilogy – season 2)87November 14, 2017 (2017-11-14)January 9, 2018 (2018-01-09)
Transformers: Power of the Primes (Prime Wars Trilogy – season 3)May 1, 2018 (2018-05-01)88July 3, 2018 (2018-07-03)
Hanazuki: Full of TreasuresTitmouse, Inc.January 11, 201789July 14, 2017 (2017-07-14)YouTube90
Littlest Pet Shop: A World of Our OwnBoulder Media Limited91October 4, 2017 (2017-10-04)April 24, 2018 (2018-04-24)
My Little Pony: Equestria GirlsDHX Media/VancouverNovember 17, 2017 (2017-11-17)June 23, 2020 (2020-06-23)
Chomp SquadFlying Bark Productions, Huminah Huminah AnimationJanuary 5, 2018 (2018-01-05)92June 2, 2018 (2018-06-02)

Live-action television series

TitleProduction partnerPremiereFinaleChannel
Taylor Swift: Journey to FearlessOctober 22, 2010 (2010-10-22)October 24, 2010 (2010-10-24)The Hub
HubworldNatural 9 EntertainmentNovember 5, 2010 (2010-11-05)October 29, 2011 (2011-10-29)
ClueNovember 14, 2011 (2011-11-14)January 1, 2012 (2012-01-01)
Power Rangers Beast MorphersMarch 2, 2019 (2019-03-02)December 12, 2020 (2020-12-12)Nickelodeon
Power Rangers Dino FuryFebruary 20, 2021 (2021-02-20)September 29, 2022 (2022-09-29)
Power Rangers Cosmic FurySeptember 29, 2023 (2023-09-29)September 29, 2023 (2023-09-29)Netflix

Live-action game shows

TitleProduction partnerPremiereFinaleChannel
Trivial Pursuit: America PlaysSeptember 22, 2008 (2008-09-22)96May 22, 2009 (2009-05-22)9798
Family Game NightZOO ProductionsOctober 10, 2010 (2010-10-10)November 9, 2014 (2014-11-09)
  • The Hub
  • Discovery Family99
Pictureka!Linda Ellman ProductionsOctober 11, 2010 (2010-10-11)January 3, 2011 (2011-01-03)The Hub
The Game of Life
  • Andrew Golder Productions
  • 1/17 Productions
September 3, 2011 (2011-09-03)April 15, 2012 (2012-04-15)
Scrabble ShowdownRubicon Entertainment
Monopoly Millionaires' Club
  • Entertain The Brutes
  • Scientific Games
February 7, 2015 (2015-02-07)100April 30, 2016 (2016-04-30)101Syndication

Cinematic filmography

Main article: List of films based on Hasbro properties

Feature-length films

TitleProduction byYearBudgetBox officeNote
TransformersJuly 3, 2007$150 million$709.7 million102—
Transformers: Revenge of the FallenJune 24, 2009$200 million$836.3 million103—
G.I. Joe: The Rise of CobraAugust 7, 2009$175 million104$302.5 million105—
Transformers: Dark of the Moon
  • Paramount Pictures
  • di Bonaventura Pictures
June 29, 2011$195 million$1.12 billion106—
BattleshipMay 18, 2012$209–220 million107$303 million108—
G.I. Joe: RetaliationMarch 28, 2013$155 million$375.7 million109—
Transformers: Age of ExtinctionJune 27, 2014$210 million$1.104 billion111—
OuijaOctober 24, 2014$5 million$103.6 million112—
Jem and the Holograms
  • Universal Pictures
  • Blumhouse Productions
  • SB Projects
  • Allspark Pictures
October 23, 2015$2.3 million113114115
Ouija: Origin of Evil
  • Universal Pictures
  • Blumhouse Productions
  • Platinum Dunes
  • Allspark Pictures
October 21, 2016$9–12 million$81.7 million116117
Transformers: The Last Knight
  • Paramount Pictures
  • di Bonaventura Pictures
June 21, 2017$217 million$605.4 million118119
My Little Pony: The MovieAllspark PicturesDHX MediaLionsgateOctober 6, 2017$6.5 million120$61.3 million121Animated122123
BumblebeeDecember 21, 2018$100–137 million124$468 million125126

Television films and specials

TitleProduction partnerPremiereReleasedNotes
My Little Pony: Equestria GirlsDHX Media/VancouverJune 16, 2013 (2013-06-16)
  • Theaters127
  • Hub Network
—
Transformers Prime Beast Hunters: Predacons Rising
  • K/O Paper Products
  • Darby Pop Productions
October 4, 2013 (2013-10-04)Hub Network128Series finale of Transformers: Prime.
My Little Pony: Equestria Girls – Rainbow Rocks129DHX Media/VancouverSeptember 27, 2014 (2014-09-27)
  • Theaters
  • Discovery Family
Originally planned to be broadcast on Hub Network.
My Little Pony: Equestria Girls – Friendship Games130September 26, 2015 (2015-09-26)Discovery Family—
My Little Pony: Equestria Girls – Legend of EverfreeOctober 1, 2016 (2016-10-01)
  • Netflix131
  • Discovery Family
First premiered on Netflix, launched on Blu-ray and DVD on November 1, 2016, and premiered on Discovery Family following Netflix's premiere.
My Little Pony: Equestria Girls – Magical Movie NightJune 24 (24-06) – July 8, 2017 (2017-07-08)132
  • Netflix
  • Discovery Family
Three 22-minute TV specials:133 "Dance Magic", "Movie Magic" and "Mirror Magic".
My Little Pony: Equestria Girls – Forgotten FriendshipFebruary 17, 2018 (2018-02-17)134Discovery Family44-minute special episode.
Stretch Armstrong and the Flex Fighters: The Breakout—March 13, 2018 (2018-03-13)135136NetflixInteractive special episode.
My Little Pony: Equestria Girls – Rollercoaster of FriendshipDHX Media/VancouverJuly 6, 2018 (2018-07-06)137Discovery Family44-minute special episode.
Power Rangers Legacy Wars: Street Fighter ShowdownOctober 8, 2018 (2018-10-08)138YouTubeLive-action crossover short film between Power Rangers and Capcom's Street Fighter, based on the video game Power Rangers: Legacy Wars.
My Little Pony: Best Gift EverDHX Media/VancouverOctober 27, 2018 (2018-10-27)139Discovery Family44-minute Christmas-themed special episode.
My Little Pony: Equestria Girls – Spring BreakdownMarch 30, 2019 (2019-03-30)14044-minute special episode.
My Little Pony: Rainbow RoadtripBoulder Media LimitedJune 29, 2019 (2019-06-29)14160-minute special episode.
My Little Pony: Equestria Girls – Sunset's Backstage PassDHX Media/VancouverJuly 27, 2019 (2019-07-27)14244-minute special episode.
My Little Pony: Equestria Girls – Holidays UnwrappedNovember 2, 2019 (2019-11-02)44-minute Christmas-themed special episode.

Discography

TitleU.S. release dateLengthComposer(s)Label
Truly Outrageous: A Tribute to Starlight RecordsAugust 7, 2015 (2015-08-07)——Legacy Recordings
A Pony Kind of ChristmasNovember 6, 2015 (2015-11-06) (original)October 7, 2016 (2016-10-07) (expanded edition)27:45 (original)37:44 (expanded edition)—

References

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