Content intelligence is a method that uses artificial intelligence systems and software algorithms analyze data content. AI edits the behavioral analysis of customers and clients, while the software processes vast amounts of data in order to provide insight on content trends, efficiency and sentiment analysis.
See also
- Content moderation
- Customer Data Platform
- Marketing and artificial intelligence
- Marketing intelligence
- Media intelligence
References
"What Is Content Intelligence?". www.ama.org. Archived from the original on June 12, 2018. Retrieved May 23, 2018. https://web.archive.org/web/20180612141915/https://www.ama.org/partners/content/Pages/what-is-content-intelligence.aspx ↩
"Introducing Content Intelligence". www.forrester.com. March 24, 2017. https://go.forrester.com/blogs/17-03-24-introducing_content_intelligence/ ↩
"What is Content Intelligence?". Path Factory. Retrieved January 28, 2025. https://www.pathfactory.com/blog/what-is-content-intelligence/ ↩
Phyllis Davidson; Jessie Johnson; Dave Frankland; Kathleen Pierce; Fayzan Sabri; Drew Zalucky (December 18, 2024). "In The Age Of AI, Marketers Need To Rethink Content Intelligence". Forrester. Retrieved January 28, 2025. https://www.forrester.com/report/in-the-age-of-ai-marketers-need-to-rethink-content-intelligence/RES181883 ↩