Menu
Home Explore People Places Arts History Plants & Animals Science Life & Culture Technology
On this page
Data
Units of information

Data are collections of discrete or continuous values that convey information, describing quantities, qualities, facts, or statistics, often organized into structures like tables. They are gathered through methods such as measurement, observation, and analysis, then processed to extract meaning. Examples include economic indicators like the consumer price index and unemployment rates. Advances have led to the era of big data, analyzed using data science and machine learning techniques to handle immense datasets, turning raw data into valuable insights and knowledge.

Related Image Collections Add Image
We don't have any YouTube videos related to Data yet.
We don't have any PDF documents related to Data yet.
We don't have any Books related to Data yet.
We don't have any archived web articles related to Data yet.

Etymology and terminology

Further information: Data (word)

The Latin word data is the plural of datum, "(thing) given," and the neuter past participle of dare, "to give".6 The first English use of the word "data" is from the 1640s. The word "data" was first used to mean "transmissible and storable computer information" in 1946. The expression "data processing" was first used in 1954.7

When "data" is used more generally as a synonym for "information", it is treated as a mass noun in singular form. This usage is common in everyday language and in technical and scientific fields such as software development and computer science. One example of this usage is the term "big data". When used more specifically to refer to the processing and analysis of sets of data, the term retains its plural form. This usage is common in the natural sciences, life sciences, social sciences, software development and computer science, and grew in popularity in the 20th and 21st centuries. Some style guides do not recognize the different meanings of the term and simply recommend the form that best suits the target audience of the guide. For example, APA style as of the 7th edition requires "data" to be treated as a plural form.8

Meaning

See also: DIKW pyramid

Data, information, knowledge, and wisdom are closely related concepts, but each has its role concerning the other, and each term has its meaning. According to a common view, data is collected and analyzed; data only becomes information suitable for making decisions once it has been analyzed in some fashion.9 One can say that the extent to which a set of data is informative to someone depends on the extent to which it is unexpected by that person. The amount of information contained in a data stream may be characterized by its Shannon entropy.

Knowledge is the awareness of its environment that some entity possesses, whereas data merely communicates that knowledge. For example, the entry in a database specifying the height of Mount Everest is a datum that communicates a precisely measured value. This measurement may be included in a book along with other data on Mount Everest to describe the mountain in a manner useful for those who wish to decide on the best method to climb it. Awareness of the characteristics represented by this data is knowledge.

Data are often assumed to be the least abstract concept, information the next least, and knowledge the most abstract.10 In this view, data becomes information by interpretation; e.g., the height of Mount Everest is generally considered "data", a book on Mount Everest geological characteristics may be considered "information", and a climber's guidebook containing practical information on the best way to reach Mount Everest's peak may be considered "knowledge". "Information" bears a diversity of meanings that range from everyday usage to technical use. This view, however, has also been argued to reverse how data emerges from information, and information from knowledge.11 Generally speaking, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning, mental stimulus, pattern, perception, and representation. Beynon-Davies uses the concept of a sign to differentiate between data and information; data is a series of symbols, while information occurs when the symbols are used to refer to something.1213

Before the development of computing devices and machines, people had to manually collect data and impose patterns on it. With the development of computing devices and machines, these devices can also collect data. In the 2010s, computers were widely used in many fields to collect data and sort or process it, in disciplines ranging from marketing, analysis of social service usage by citizens to scientific research. These patterns in the data are seen as information that can be used to enhance knowledge. These patterns may be interpreted as "truth" (though "truth" can be a subjective concept) and may be authorized as aesthetic and ethical criteria in some disciplines or cultures. Events that leave behind perceivable physical or virtual remains can be traced back through data. Marks are no longer considered data once the link between the mark and observation is broken.14

Mechanical computing devices are classified according to how they represent data. An analog computer represents a datum as a voltage, distance, position, or other physical quantity. A digital computer represents a piece of data as a sequence of symbols drawn from a fixed alphabet. The most common digital computers use a binary alphabet, that is, an alphabet of two characters typically denoted "0" and "1". More familiar representations, such as numbers or letters, are then constructed from the binary alphabet. Some special forms of data are distinguished. A computer program is a collection of data, that can be interpreted as instructions. Most computer languages make a distinction between programs and the other data on which programs operate, but in some languages, notably Lisp and similar languages, programs are essentially indistinguishable from other data. It is also useful to distinguish metadata, that is, a description of other data. A similar yet earlier term for metadata is "ancillary data." The prototypical example of metadata is the library catalog, which is a description of the contents of books.

Data sources

With respect to ownership of data collected in the course of marketing or other corporate collection, data has been characterized according to "party" depending on how close the data is to the source or if it has been generated through additional processing. "Zero-party data" refers to data that customers "intentionally and proactively shares".15 This kind of data can come from a variety of sources, including: subscriptions, preference centers, quizzes, surveys, pop-up forms, and interactive digital experiences.16 "First-party data" may be collected by a company directly from its customers.17 The secure exchange of first-party data among companies can be done using data clean rooms.18 "Second-party data" refers to data obtained from other organizations or partners, through purchase or other means and has been described as "another organization's first-party data".1920 "Third-party data" is data collected by other organizations and subsequently aggregated from different sources, websites, and platforms.21

Summary of data sources22
Data sourceOwned byAccuracyUse casePrivacy risk
First-partyThe businessHighPersonalization, retargetingLow
Second-partyPartnerModeratePartnership campaignsModerate
Third-partyExternal entityLowBroad targetingHigh

"No-party" data can sometimes refer to synthetic data that is generated based on patterns from original data.23

Data documents

Whenever data needs to be registered, data exists in the form of a data document. Kinds of data documents include:

Some of these data documents (data repositories, data studies, data sets, and software) are indexed in Data Citation Indexes, while data papers are indexed in traditional bibliographic databases, e.g., Science Citation Index.

Data collection

Gathering data can be accomplished through a primary source (the researcher is the first person to obtain the data) or a secondary source (the researcher obtains the data that has already been collected by other sources, such as data disseminated in a scientific journal). Data analysis methodologies vary and include data triangulation and data percolation.24 The latter offers an articulate method of collecting, classifying, and analyzing data using five possible angles of analysis (at least three) to maximize the research's objectivity and permit an understanding of the phenomena under investigation as complete as possible: qualitative and quantitative methods, literature reviews (including scholarly articles), interviews with experts, and computer simulation. The data is thereafter "percolated" using a series of pre-determined steps so as to extract the most relevant information.

Data longevity and accessibility

An important field in computer science, technology, and library science is the longevity of data. Scientific research generates huge amounts of data, especially in genomics and astronomy, but also in the medical sciences, e.g. in medical imaging. In the past, scientific data has been published in papers and books, stored in libraries, but more recently practically all data is stored on hard drives or optical discs. However, in contrast to paper, these storage devices may become unreadable after a few decades. Scientific publishers and libraries have been struggling with this problem for a few decades, and there is still no satisfactory solution for the long-term storage of data over centuries or even for eternity.

Data accessibility. Another problem is that much scientific data is never published or deposited in data repositories such as databases. In a recent survey, data was requested from 516 studies that were published between 2 and 22 years earlier, but less than one out of five of these studies were able or willing to provide the requested data. Overall, the likelihood of retrieving data dropped by 17% each year after publication.25 Similarly, a survey of 100 datasets in Dryad found that more than half lacked the details to reproduce the research results from these studies.26 This shows the dire situation of access to scientific data that is not published or does not have enough details to be reproduced.

A solution to the problem of reproducibility is the attempt to require FAIR data, that is, data that is Findable, Accessible, Interoperable, and Reusable. Data that fulfills these requirements can be used in subsequent research and thus advances science and technology.27

In other fields

Although data is also increasingly used in other fields, it has been suggested that their highly interpretive nature might be at odds with the ethos of data as "given". Peter Checkland introduced the term capta (from the Latin capere, "to take") to distinguish between an immense number of possible data and a sub-set of them, to which attention is oriented.28 Johanna Drucker has argued that since the humanities affirm knowledge production as "situated, partial, and constitutive," using data may introduce assumptions that are counterproductive, for example, that phenomena are discrete or are observer-independent.29 The term capta, which emphasizes the act of observation as constitutive, is offered as an alternative to data for visual representations in the humanities.

The term data-driven is a neologism applied to an activity which is primarily compelled by data over all other factors. Data-driven applications include data-driven programming and data-driven journalism.

See also

Look up data in Wiktionary, the free dictionary. Wikimedia Commons has media related to Data.

References

  1. OECD Glossary of Statistical Terms. OECD. 2008. p. 119. ISBN 978-92-64-025561. 978-92-64-025561

  2. "Statistical Language - What are Data?". Australian Bureau of Statistics. 2013-07-13. Archived from the original on 2019-04-19. Retrieved 2020-03-09. https://abs.gov.au/websitedbs/a3121120.nsf/home/statistical+language+-+what+are+data

  3. "Data vs Information - Difference and Comparison | Diffen". www.diffen.com. Retrieved 2018-12-11. https://diffen.com/difference/Data_vs_Information

  4. Toonders, Joris (July 23, 2014). "Data Is the New Oil of the Digital Economy". Wired. Archived from the original on Jun 27, 2024. https://web.archive.org/web/20240627053345/https://wired.com/insights/2014/07/data-new-oil-digital-economy/

  5. "Data is the new oil". Spotless Data. Archived from the original on 2018-07-16. https://web.archive.org/web/20180716224058/https://spotlessdata.com/blog/data-new-oil

  6. "data | Origin and meaning of data". Online Etymology Dictionary. https://etymonline.com/word/data

  7. "data | Origin and meaning of data". Online Etymology Dictionary. https://etymonline.com/word/data

  8. American Psychological Association (2020). "6.11". Publication Manual of the American Psychological Association: the official guide to APA style. American Psychological Association. ISBN 9781433832161. 9781433832161

  9. "Joint Publication 2-0, Joint Intelligence" (PDF). Joint Chiefs of Staff, Joint Doctrine Publications. Department of Defense. 23 October 2013. pp. I-1. Archived from the original (PDF) on 18 July 2018. Retrieved July 17, 2018. https://web.archive.org/web/20180718055308/http://www.jcs.mil/Portals/36/Documents/Doctrine/pubs/jp2_0.pdf

  10. Akash Mitra (2011). "Classifying data for successful modeling". Archived from the original on 2017-11-07. Retrieved 2017-11-05. https://web.archive.org/web/20171107030817/https://dwbi.org/data-modelling/dimensional-model/16-classifying-data-for-successful-modeling

  11. Tuomi, Ilkka (2000). "Data is more than knowledge". Journal of Management Information Systems. 6 (3): 103–117. doi:10.1080/07421222.1999.11518258. /wiki/Doi_(identifier)

  12. P. Beynon-Davies (2002). Information Systems: An introduction to informatics in organisations. Basingstoke, UK: Palgrave Macmillan. ISBN 0-333-96390-3. 0-333-96390-3

  13. P. Beynon-Davies (2009). Business information systems. Basingstoke, UK: Palgrave. ISBN 978-0-230-20368-6. 978-0-230-20368-6

  14. Sharon Daniel. The Database: An Aesthetics of Dignity.

  15. Liu, Stephanie (2020-07-30). "Straight From The Source: Collecting Zero-Party Data From Customers". Forrester. Retrieved 2025-01-14. https://www.forrester.com/blogs/straight-from-the-source-collecting-zero-party-data-from-customers/

  16. Greenstein, Danielle (2019-08-19). "What is First-Party vs Third-Party Data: Definitions & Strategies". Lotame. Retrieved 2025-01-14. https://www.lotame.com/1st-party-2nd-party-3rd-party-data-what-does-it-all-mean/

  17. Studio, AdExchanger Content (2025-01-02). "The Dawn Of First-Party Data: Navigating The New Advertising Landscape". AdExchanger. Retrieved 2025-01-14. https://www.adexchanger.com/content-studio/the-dawn-of-first-party-data-navigating-the-new-advertising-landscape/

  18. Bridgwater, Adrian. "Third-Party Data Is Now First-Class". Forbes. Retrieved 2025-01-14. https://www.forbes.com/sites/adrianbridgwater/2023/04/21/third-party-data-is-now-first-class/

  19. Fallows, Carley (2025-01-13). "Which Data Source Can You Trust for Better Marketing ROI?". Littlegate Publishing. Archived from the original on 2025-03-05. Retrieved 2025-01-14. https://www.littlegatepublishing.com/2025/01/which-data-source-can-you-trust-for-better-marketing-roi/

  20. Greenstein, Danielle (2024-03-15). "What is Second Party Data and How Can you Use it?". Lotame. Retrieved 2025-01-14. https://www.lotame.com/what-is-second-party-data/

  21. Fallows, Carley (2025-01-13). "Which Data Source Can You Trust for Better Marketing ROI?". Littlegate Publishing. Archived from the original on 2025-03-05. Retrieved 2025-01-14. https://www.littlegatepublishing.com/2025/01/which-data-source-can-you-trust-for-better-marketing-roi/

  22. Fallows, Carley (2025-01-13). "Which Data Source Can You Trust for Better Marketing ROI?". Littlegate Publishing. Archived from the original on 2025-03-05. Retrieved 2025-01-14. https://www.littlegatepublishing.com/2025/01/which-data-source-can-you-trust-for-better-marketing-roi/

  23. Bridgwater, Adrian. "Third-Party Data Is Now First-Class". Forbes. Retrieved 2025-01-14. https://www.forbes.com/sites/adrianbridgwater/2023/04/21/third-party-data-is-now-first-class/

  24. Mesly, Olivier (2015), Creating Models in Psychological Research, Springer Psychology : 126 pages. ISBN 978-3-319-15752-8 /wiki/ISBN_(identifier)

  25. Vines, Timothy H.; Albert, Arianne Y. K.; Andrew, Rose L.; Débarre, Florence; Bock, Dan G.; Franklin, Michelle T.; Gilbert, Kimberly J.; Moore, Jean-Sébastien; Renaut, Sébastien; Rennison, Diana J. (2014-01-06). "The availability of research data declines rapidly with article age". Current Biology. 24 (1): 94–97. arXiv:1312.5670. Bibcode:2014CBio...24...94V. doi:10.1016/j.cub.2013.11.014. ISSN 1879-0445. PMID 24361065. S2CID 7799662. https://doi.org/10.1016%2Fj.cub.2013.11.014

  26. Roche, Dominique G.; Kruuk, Loeske E. B.; Lanfear, Robert; Binning, Sandra A. (2015). "Public Data Archiving in Ecology and Evolution: How Well Are We Doing?". PLOS Biology. 13 (11): e1002295. doi:10.1371/journal.pbio.1002295. ISSN 1545-7885. PMC 4640582. PMID 26556502. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4640582

  27. Eisenstein, Michael (April 2022). "In pursuit of data immortality". Nature. 604 (7904): 207–208. Bibcode:2022Natur.604..207E. doi:10.1038/d41586-022-00929-3. ISSN 1476-4687. PMID 35379989. S2CID 247954952. https://doi.org/10.1038%2Fd41586-022-00929-3

  28. P. Checkland and S. Holwell (1998). Information, Systems, and Information Systems: Making Sense of the Field. Chichester, West Sussex: John Wiley & Sons. pp. 86–89. ISBN 0-471-95820-4. 0-471-95820-4

  29. Johanna Drucker (2011). "Humanities Approaches to Graphical Display". Digital Humanities Quarterly. 005 (1). https://digitalhumanities.org/dhq/vol/5/1/000091/000091.html