• Images
• Videos
• Documents
• Books
• Articles

History

Fractal Analytics was founded in 2000 in Mumbai by Srikanth Velamakanni, Pranay Agrawal, Nirmal Palaparthi, Pradeep Suryanarayan and Ramakrishna Reddy.³ It later moved to the US in 2005.⁴ In 2015 they acquired Imagna Analytics⁵ and Mobius Innovations.⁶⁷⁸

In 2016, Fractal Analytics appointed Pranay Agrawal as the CEO to replace co-founder Srikanth Velamakanni, the new Group Chief Executive and Executive Vice-Chairman.⁹ It also expanded its operations including the creation of two new subsidiaries Qure.ai¹⁰ and Cuddle.ai.¹¹

In August 2016, they partnered with KNIME, an open source data analytics platform.¹² In June 2017, they acquired Chicago-based strategy & analytics firm, 4i Inc.¹³ In September 2017, they partnered with Final Mile to combine data science with behavioral science ¹⁴ In March 2018, Fractal Analytics acquired behavioural architecture company Final Mile.¹⁵¹⁶ In January 2019, Fractal received a $200 million funding from Apax Partners.¹⁷

In January 2022, Fractal became a unicorn company after raising $360 million from private equity firm TPG.¹⁸

References

1. "FRACTAL ANALYTICS LIMITED - LEI: 335800EORWMNDCWHE628". Bloomberg LEI. Retrieved 2025-05-06. https://lei.bloomberg.com/leis/view/335800EORWMNDCWHE628 ↩

2. "Mumbai to Melbourne: Indian Tech unicorn Fractal expands its business". The Australia Today. 24 September 2023. Retrieved 14 December 2023. https://www.theaustraliatoday.com.au/mumbai-to-melbourne-indian-tech-unicorn-fractal-expands-its-business/ ↩

3. "Fractal Analytics: India's Second-Largest Analytics Firm". Forbes India. November 5, 2013. Retrieved February 22, 2017. After a painful board-level split in 2007, Fractal Analytics turned things around to become India's second-largest analytics company and growing http://www.forbesindia.com/article/work-in-progress/fractal-analytics-indias-secondlargest-analytics-firm/36445/1 ↩

4. Nataraj, Poornima (2022-01-05). "Analytics & AI firm Fractal raises $360 million investment, becomes the second unicorn of 2022". Analytics India Magazine. Retrieved 2024-05-15. https://analyticsindiamag.com/analytics-ai-firm-fractal-raises-360-million-investment-becomes-the-second-unicorn-of-2022/ ↩

5. "Fractal Analytics Acquires AI Startup to Expand Customer Genomics". Boston Business Journal. October 29, 2015. Archived from the original on March 7, 2017. Retrieved February 22, 2017. https://web.archive.org/web/20170307204002/http://www.bizjournals.com/boston/prnewswire/press_releases/Georgia/2015/10/29/enUK201510294278?ana=prnews ↩

6. "Fractal Analytics buys Mobius Innovations". The Hindu. January 13, 2015. Retrieved February 22, 2017. http://www.thehindu.com/todays-paper/tp-business/fractal-analytics-buys-mobius-innovations/article6782394.ece ↩

7. "Fractal Analytics acquires Singapore-based Mobius Innovations". The Mint. 12 January 2015. Retrieved February 22, 2017. http://www.livemint.com/Companies/pH2QKWESK1ZZsx8qeP0cbI/Fractal-Analytics-acquires-Singaporebased-Mobius-Innovation.html ↩

8. Sainul k Abudheen (12 January 2015). "Fractal Analytics buys mobile-based context-aware Big Data startup Mobius Innovations". VCCircle. Retrieved 5 March 2017. [dead link] http://www.vccircle.come/news/technology/2015/01/12/fractal-analytics-buys-mobile-based-context-aware-big-data-startup-mobius ↩

9. "Fractal Analytics appoints co-founder Pranay Agrawal as new CEO". VCCircle. November 2, 2016. Retrieved February 22, 2017. http://techcircle.vccircle.com/2016/11/02/fractal-analytics-names-co-founder-pranay-agrawal-new-ceo-in-management-shift/ ↩

10. "Qure.ai Wins Nvidia's Social Innovation Award". The Telegraph (Calcutta). December 21, 2016. Archived from the original on March 7, 2017. Retrieved February 22, 2017. https://web.archive.org/web/20170307204029/https://www.telegraphindia.com/pressrelease/prnw/48012/qure-ai-wins-nvidia-s-social-innovation-award.html ↩

11. "Cuddle.ai closes the gap between analytics in the personal and enterprise world". SD Times. 2 November 2016. Retrieved February 22, 2017. http://sdtimes.com/cuddle-ai-closes-gap-analytics-personal-enterprise-world/ ↩

12. "Fractal Analytics Partners With KNIME to Accelerate Institutionalization of Analytics for its Fortune 500 Clients". Yahoo finance. August 9, 2016. Archived from the original on March 7, 2017. Retrieved February 22, 2017. https://web.archive.org/web/20170307050717/http://finance.yahoo.com/news/fractal-analytics-partners-knime-accelerate-090000944.html ↩

13. "Fractal Analytics Acquires Chicago-based Strategy & Analytics Firm, 4i Inc". Cision. June 1, 2017. Retrieved 28 November 2021. https://www.prnewswire.com/news-releases/fractal-analytics-acquires-chicago-based-strategy--analytics-firm-4i-inc-625650084.html ↩

14. "Archived copy". Archived from the original on 2017-10-02. Retrieved 2017-10-02.{{cite web}}: CS1 maint: archived copy as title (link) https://web.archive.org/web/20171002215653/http://www.fractalanalytics.com/news/fractal-analytics-announces-partnership-final-mile-combine-data-science-behavioral-science ↩

15. "Data Analytics Company Fractal Analytics Acquires Behavioural Architecture Firm Final Mile". Inc42 Media. 2018-03-15. Retrieved 2018-06-08. https://inc42.com/buzz/data-analytics-company-fractal-analytics-acquires-behavioural-architecture-firm-final-mile/ ↩

16. "FRACTAL ANALYTICS ACQUIRES FINAL MILE; BRINGS TOGETHER AI, BEHAVIOURAL SCIENCES". analyticsindiamag.com. 15 March 2018. Retrieved 2018-06-08. https://analyticsindiamag.com/fractal-analytics-acquires-final-mile/ ↩

17. "Funds Advised by Apax Partners Invest USD 200 Million in Fractal Analytics". Business Standard India. Press Trust of India. 16 January 2019. https://www.business-standard.com/article/pti-stories/funds-advised-by-apax-partners-invest-usd-200-million-in-fractal-analytics-119011600749_1.html ↩

18. "AI startup Fractal becomes unicorn with $360 million investment from TPG". TechCrunch. 5 January 2022. https://techcrunch.com/2022/01/05/ai-startup-fractal-becomes-unicorn-with-360-million-investment-from-tpg/ ↩