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Geizhals
Comparison shopping website

Geizhals, known in English as Skinflint Price Comparison, is a feature and price comparison website, focusing on, but not limited to, the German-speaking area. The product filters are managed by an editorial board. For notebooks it has 150 filters, and offers for each product type up to more than 100 different offers from online stores.

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Scope

Usage

The database of products is set up by editorial members. Consumers can find hardware (e.g. notebooks, smartphones, cables, printers), software, electronics,10 household appliances, sports goods, and drugstore wares.1112 It offers filtering for technical features, such as number and version of USB-ports or version of the operating system, specification sheets, test reports,13 product ratings,14 price historiy, warehouse stock, shipping costs and rating of the traders.15 Geizhals is an intermediary between consumer and traders,16 helping consumers find products and vendors for it.17

Importance

Geizhals is an Austrian company focusing on the Austrian, German, British and Polish customers. Geizhals.at has monthly about 3.5 million1819 unique clients,20212223 2.4 million2425 products, 2800002627 traders.28 Geizhals.at together with Geizhals.de has 12 Mio. visitors.2930 In July 2019 Geizhals.at was on the 41 Position in the Austrian Alexa Rank.31 Alongside Herold (white pages and yellow pages) and GMX (Mail) – Geizhals is one of the most commonly visited Austrian service providers,32 and is the marked-leader for price-comparisons in Austria.3334

History

Geizhals was founded in 1997 by Marinos J. Yannikos, who was a scientist at TU Wien,35 under the name Hardware-Preisvergleich3637 and focussed on traders around Vienna. Since 20053839 Geizhals has a cooperation with heise,404142 and in 201343 and 2014,44 Heinz Heise bought 75%4546 of Internet Services AG shares, and since June 2021 it has indirect 100% of the shares.47

Since June 1999 Geizhals provides price comparisons over the website geizhals.at,48 and is a trademark since 2001.49 Preisvergleich Internet Services AG was founded in June 20005051 together with e-Matrix Online Business Development AG.5253 Preisvergleich Internet Services AG bought 30% of compera.at,5455 a Gas-,56 Energy and Internet57-comparison-website. In 2003 Geizhals wanted to acquire geizhals.de, which was owned by another site,58 gaining an unknown seven-figure price. In 2012 Geizhals bought Geizhals.de, which belonged to a competitor.59 In 2009 Geizhals extended to the British market and created skinflint.co.uk,6061 and one year later Geizhals started developing the Polish branch cenowarka.pl.6263 Since August 2013 Heise manages the marketing of Geizhals.de.6465 In 2021 Geizhals incurred, for assumed 5 Mio€. ,6667 Tarife.at,68 a website for comparing tariffs of 3569 different phone-companies for Austrian mobile-phone-number, conveying 50000707172 customers per month to companies. Tarife.at was founded in 201073 by, at that time 18 year old, Maximilian Schirmer,74 who is committed to the website for at least 5 years7576 and also the Trademark "Tarife.at" should be kept.7778

WIPO

In June 2005 WIPO decided the request of Geizhals gaining geizhals.com, however since 2018 geizhals.com redirects to https://geizhals.eu/,79 which is owned by Geizhals.

metashop.at

2004 a cooperation of the Austrian Economic Chamber with Geizhals offer metashop.at.80 metashop.at is a rented-online-shop-system81 and should give traders an easy possibility to online-trading.8283

ISP-Comparison

From 200284 to 2017 Geizhals offered a comparison for the yearly costs of internet provides (including modem/router,...).

Features and Services

An editorial board feeds the product database with product-features, data sheets, price histories, price alarms, shipping times and more.85 Geizhals offers filters relating time since marked launch.86

Geizhals-Forum

Geizhals manages a Forum87 since 2000,88 which can be used for problems with products and traders. In 2019 the gossip-channel was closed, due to provocations & insults.89

Cooperations

Geizhals has Cooperations with Heise online, ComputerBase, PC Games Hardware, Computec Media und winfuture.de,90 allowing them to embed Geizhals in their websites91

Smartphone-Apps

Since 2011 Geizhals offers Smartphone-App for Android.9293 and iOs.9495 It has features such as Barcode-Scan,9697 to find the cheapest offer or finding the route to the nearest offer,98 which are not available for the Browser-version.

Revenue

Traders pay either by (i) Pay-by-click, paying for every user visiting the website from Geizhals, or by (ii) Pay-by-order, paying for every sale.99

Geizhals also gets money by advertisements,100 however this income is inferior.

Critics

According to Format Geizhals leaded in Austria to a "price war",101 that troubles big companies,102 and lead 2013, according to Format, to insolvency of Niedermeyer,103 an Austrian electronics trader with a revenue of more than 100 Million per year. According to Format the branch confront the founder of Geizhals with uninsulated hate,104 because of the decline of prices.105 However, according to the founder Marinos Yannikos, his only interest was to find for himself a way to save money and time, and did not wanted to withhold it to others.106

bepixelung.org

Manufacturers exerted price-pressure on traders.107 Some manufacturers provoked Geizhals with withdrawing product-image-rights.108 In autumn 2008, therefore Geizhals established bepixelung.org for Users sharing their own product-photos, however in August 2017 the website is closed and is now used by someone else.109

References

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