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Jetix
Former kids television channel

Jetix was a children's entertainment brand owned by The Walt Disney Company, featuring action and adventure programming mainly from Saban Entertainment. It launched as a block on Toon Disney in the United States in 2004 to compete with Cartoon Network’s Toonami, and later expanded internationally by replacing Fox Kids channels, starting with the French version and ending with the German version. Though successful, Jetix was discontinued in 2009, with channels rebranded as Disney XD or Disney Channel. The brand officially ceased in 2010 after closures in Russia and the Middle East, replaced by Disney Channel Russia and Playhouse Disney/Disney Junior.

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History

The development of the Jetix brand and launch in the United States

In January 2004, Fox Kids Europe, Fox Kids Latin America (both of which were purchased by Disney in 2001 as part of Fox Family Worldwide) and the ABC Cable Networks Group agreed to rename its then current operations under a single brand, called Jetix,78 which helped strengthen its then operations into a single force. The Jetix name was applied to its programming blocks which aired on ABC Family and Toon Disney, its television channels in Europe and Latin America, along with its program library and merchandising.9 After the end of Fox Kids in the US, much of the content previously aired on the block migrated to ABC Family and Toon Disney; the international Fox Kids networks kept operating despite their US forerunner becoming defunct.

The Jetix name was chosen after the company conducted international research specifically with a number of children's focus groups. Many of the children picked the name as it implied action and adventure, and the company was able to use the name internationally due to its ambiguity. Bruce Steinberg, chairman and chief executive officer of Fox Kids Europe, explain that Jetix would help strengthen Fox Kids Europe's partnership with Disney while building new alliances to continue to successfully leverage its programming library and distribution.1011

On Valentine's Day 2004, Toon Disney and ABC Family launched Jetix with Jetix Cards Live, the world's first concurrently online and telecast trading card game.12 ABC Family aired Jetix on weekdays from 7am to 9am and weekends 7am to 12 noon ET/PT. The block also aired on Toon Disney Monday through Thursday from 7pm to 9pm ET/PT and weekends from 7pm to 9pm ET/PT.13

International expansion and transition of the Fox Kids brand into Jetix

Outside of the United States, Jetix was first launched as a programming block on the European Fox Kids channels in April 2004,14 airing in mornings and afternoons.15

The transition of Fox Kids networks into Jetix started in August 2004 with the French version's16 rebranding, which was followed up with the Latin American version later in the month.17 The transitioning continued throughout 2004 and 2005 with the rebranding of the Scandinavian version (October), versions in most European territories (January), the Netherlands (February) and Italy and Israel (March). The transition was completed in June 2005 when the final Fox Kids network in Germany was rebranded as Jetix.18

The Fox Kids Play channels available in CEE and MENA (which primarily aired archive programming from Saban, Fox Kids, and Jetix archives, including some DiC Entertainment shows) were rebranded as Jetix Play, on 1 January 2005.19

The Jetix brand unified the children's programming department at ABC's domestic cable networks, as well as Fox Kids in Europe and Latin America, in a joint programming alliance. The first Jetix Europe co-productions were W.I.T.C.H. and Super Robot Monkey Team Hyper Force Go!, with Get Ed and Yin Yang Yo! following in 2005 and 2006 respectively.

The fate of Jetix

In Fall 2006, Toon Disney in the United States became the exclusive home for Jetix, effectively ending the block on ABC Family.20 The Jetix programming block continued to take significant chunks of Toon Disney's airtime, until the introduction of Disney XD in the United States on February 13, 2009.21

Disney XD was to be slightly different from Jetix; it still mostly focused on the boy demographic, but would include more live-action productions under the Disney banner and also be a home for Disney's recent animated productions (for both boys and girls), effectively superseding Toon Disney in the United States. The new brand was to be "aimed at boys ages 6-14 and features content focusing on the themes of adventure, accomplishment, gaming, music and sports."22

A few months before the U.S. launch of Disney XD on December 8, 2008, Disney announced that it would be increasing its shares in Jetix Europe to 96% with the intention to buy the remaining shares in the company, effectively ending Jetix Europe's autonomy.23 Disney wanted full control of the company and to bring the European Jetix channels completely under the Disney umbrella, enabling Disney to have a singular unified strategy for its channels. After the completion of Jetix Europe's share buy-back offer, Jetix Europe was delisted from the Euronext Amsterdam stock exchange on 27 February 2009.2425 In the gradual phase out of the Jetix brand, Jetix Europe's CEO Paul Taylor resigned, with John Hardie, the Executive Vice President of Disney Channels EMEA as CEO on 11 February 2009. John Hardie left Disney for ITN in June 2009 and was replaced with Giorgio Stock (who later became head of Turner Broadcasting System Europe).26

In June 2008, Disney France announced that Disney Channel and Jetix would merge operations; at the time, Jetix was being affected by falling carriage rates and came close to leaving the CanalSat pay-TV platform in France after protracted negotiations. Jetix France was the first European version of Jetix to make the conversion to Disney XD on 1 April 2009.2728

In countries where Disney Channel didn't already exist, Jetix became Disney Channel (most notably the Central Eastern Europe and the Hungarian, Czech, Slovakian, Romanian, and Israeli feeds). The last main Jetix feed in operation, Jetix Russia, made the conversion to Disney Channel on 10 August 2010. Also, in the countries where Jetix Play broadcast, it became a localised version of Playhouse Disney; however, the rollout was not synchronized with the conversion of the main Jetix networks in these areas, instead happening between 2010 and 2011, one region at a time.2930

In Italy, the managing director of Jetix Italy, Francesco Nespega, led a management buyout; Jetix Italy was renamed as Switchover Media and was now responsible for two channels that were previously operated by Jetix Italy, pay-TV channel GXT and free-to-air channel K2 (as of 2024, they are operated by Warner Bros. Discovery EMEA). However, the main Jetix Italy channel remained at Disney and was rebranded as Disney XD in September 2009.31

List of versions

This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources.

MarketTypeFormerly(Fox Kids) launch date32ReplacementReplaced date
CanadaBlock on Family ChannelPower Box10 September 200633discontinued1 August 2009
United StatesBlock on ABC Family morningsunnamed kids' action/adventure block (common name: ABC Family Action Block)14 February 200434discontinuedFall 200635
Block on Toon Disney prime timeNone14 February 200436merged with Toon Disney to become Disney XD13 February 200937
ItalyChannel(April 2000)38 March 200539Disney XDSeptember 200940
Latin AmericaFox Kids(November 199641) August 2004423 July 200943
JapanBlock on Toon Disney JapanNoneDecember 2005449 August 200945
IndiaBlock on Toon Disney India (English)16 December 20044647Jetix484950200751
Block on STAR One7 to 8 pm Saturday & Sunday (Hindi)2 July 200552discontinued200953
Channel54Toon Disney India200755Disney XD India5614 November 200957
Central and Eastern EuropeChannelFox Kids(1 April 1999) 1 January 200558Disney Channel19 September 200959
United Kingdom and Ireland(19 October 199660) January 200561Disney XD2009 fall62
Block on Fox KidsApril 200463JetixJanuary 200564
NetherlandsChannel13 February 200565Disney XD1 January 201066
France(November 1997) August 2004671 April 200968
Poland(18 April 199869 ) 1 January 20057018 September 20097172
Block on Polsat(May 199873)NoneDiscontinued
Hungary, Czech Republic and SlovakiaChannel(September 2000) 1 January 200574Disney Channel (Hungary), Disney Channel (Czech Republic), Disney Channel SlovakiaSeptember 2009757677
Block on Fox KidsApril 2004NoneJanuary 2005
HungaryBlock on TV2None(200378)Discontinued
Block on Magyar TV(200079)
AustraliaBlock on Disney ChannelSeptember 2004 March 2009
ScandinaviaBlockFox Kids(May 199880 )None12 September 2009
Channel(12 February 199881) October 200482Disney XD12 September 200983
SpainBlock on Minimax(May 199884)NoneDiscontinued
Channel(15 November 1998) 7 January 200585Disney XD18 September 200986
South KoreaBlock, weekdays on CHAMPNoneMay 200587None2009
GermanyChannelFox Kids(October 2000)88 10 June 200589Disney XDOctober 200990
Block, 30 minute. Saturday morning on Kabel 1None30 October 200491NoneDiscontinued
Turkey, Middle East and North AfricaChannelFox KidsNovember 200092(Fox Kids); January 200593 (Jetix)Disney XDOctober 200994
TurkeyBlock on Show TVNone(200095)NoneDiscontinued
BulgariaBlock on Balkan News
ChannelFox Kids2003Disney ChannelSeptember 200996
Israel(February 200197) 6 March 200598Disney Channel9 September 200999
Greece(October 2001) January 2005100Disney XD (Greece)2009101
RussiaChannel and block on REN TV channel(1 April 1999, channel; 2001 block)102 2005Disney Channel (Russia)10 August 2010103
VietnamBlock on VTVNoneNovember 2005104discontinued2009
KazakhstanBlock on KTK2006105

Other versions

MarketNameTypeFormerlyLaunch date106ReplacementReplaced date
Central and Eastern EuropeJetix PlayChannelFox Kids PlayOctober 2003107Playhouse Disney1 August 2010 (almost all countries, excepting Romania) 12 March 2011 (Romania)
IndiaJetix Action Stationblock on Toon Disney weekdays (Tamil, Telugu and English)NoneDecember 2004108Disney XD14 November 2009109
ItalyGXTchannelMay 2005110soldJune 2009111
K2syndicated block / channelFox Kids2002112/2009113
PolandJetix PlaychannelFox Kids PlayNovember 2003Playhouse Disney31 July 2010114
Greece2010
Turkey and MENA Region2004[when?]1 June 2011115
United Kingdom1 January 2005discontinued1 August 2010116
Jetix +1timeshift serviceFox Kids +same as Jetix UKDisney XD +1same as Jetix UK
RussiaJetix PlaychannelNonediscontinued2010117
SpainJetix Maxblock on Jetix early evening weekday118
+1timeshift serviceJune 2006Disney XD +1same as Jetix Spain
Central and Eastern EuropeJetix Maxblock on Jetix119

Programming

Main articles: List of programs broadcast by Jetix and List of programs broadcast by Jetix (block)

Jetix was primarily built upon Disney's ownership of the Saban Entertainment library (acquired along with ABC Family Worldwide in 2001), which included shows from Marvel Productions; action-adventure shows were the primary programming theme, though not all Jetix networks and blocks were necessarily limited to that genre. Furthermore, programming from outside producers and distributors were also included.120

Jetix Animation Concepts was a brand by Walt Disney Television Animation used for animation co-produced by and for the Jetix global group by the ABC Cable Networks Group.121

Magazine and other ventures

As part of brand extension, many of the overseas Jetix networks engaged in various marketing exercises, including print publications, awards shows and sporting events.

In the U.K., Future plc published the official Jetix Magazine; it was launched in early September 2004 by Jetix Consumer Products and Future Publishing.122 Cavan Scott was the magazine's initial editor.123 Published every four weeks, it featured puzzles and features based on the channel's shows. The magazine also came with a free DVD featuring shows from the channel.124

In other countries, including Bulgaria, the Netherlands125 and Romania, similar Jetix magazines were also produced.

With the purchase of the remaining Jetix Europe shares by The Walt Disney Company and the change over of the channels to a Disney branded channel, Future renamed the magazine to Nitro!, to become an independent magazine with the same general focus.126

In CEE, there was annual children's musical event called Jetix Kids Awards, in which children could vote their favorite shows and stars, in order to win prizes. The last edition took place in 2008.127128129130

The Jetix Kids Cup (formerly known as the Fox Kids Cup131132133) was an association football tournament in which children from 16 countries competed to "promote fair play, sportsmanship and cultural exchange".134

See also

References

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