Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet. In 2005, Rakuten acquired LinkShare for US$425 million in cash, making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal. Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.
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References
Derek Vaughan (July 12, 2005),Make Money From Your Content Site, Sitepoint.com, retrieved August 12, 2007 http://www.sitepoint.com/article/make-money-content-site ↩
"Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences". February 12, 2020. https://martechseries.com/sales-marketing/programmatic-buying/rakuten-launches-rakuten-advertising-premier-destination-brands-discover-customers-engage-audiences/ ↩
Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007 https://www.bloomberg.com/apps/news?pid=10000101&sid=aKluytA7oESY&refer=japan ↩
"Rakuten rebrands marketing arm to advertising". Retrieved 6 October 2020. https://www.adnews.com.au/news/rakuten-rebrands-marketing-arm-to-advertising ↩