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Mave:
South Korean virtual girl group

Mave: , is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, 3D CGI members that were created using machine learning, deepfake, and 3D production technology.

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History

2022: Formation

Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group.3 The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse.45 The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.67

The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.8

2023–present: Debut and comeback with What's My Name

On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)".9 The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.

On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EP What's My Name on November 30.1011

Members

Names and positions are adapted from the group's official website:12

  • Siu: (시우) - leader, vocalist
  • Zena: (제나) - vocalist
  • Tyra: (타이라) - rapper, dancer
  • Marty: (마티) - dancer, rapper

Discography

Singles albums

TitleDetailsPeak chart position
KOR
Pandora's Box
  • Released: January 25, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming
—
"—" denotes a recording that did not chart or was not released in that territory

Extended plays

TitleDetailsPeak chart position
KOR
What's My Name
  • Released: November 30, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming
—
"—" denotes a recording that did not chart or was not released in that territory

Singles

TitleYearPeak chart positionsAlbum
KOR
"Pandora"2023—13Pandora's Box
"What's My Name"—What's My Name
"—" denotes a recording that did not chart or was not released in that territory

Filmography

Music videos

TitleYearDirectorLengthRef.
"Pandora"2023Dong-hyeok Seo (Flipevil)3:321415
"What's My Name"Oui Kim (Oui)3:3416

Awards and nominations

Name of the award ceremony, year presented, award category, nominee(s) and the result of the award
Award ceremonyYearCategoryNominee/workResultRef.
Hanteo Music Awards2023Special Award – Virtual ArtistMave:Nominated17

See also

  • Naevis – South Korean virtual idol

Notes

References

  1. Suacillo, Angela Patricia (January 20, 2023). "Virtual K-pop girl group MAVE: to debut next week". NME. Archived from the original on January 25, 2023. Retrieved February 11, 2023. https://www.nme.com/news/music/virtual-girl-group-mave-debut-january-2023-3384310 ↩

  2. Young, Jin-yu; Stevens, Matt (January 29, 2023). "Will the Metaverse Be Entertaining? Ask South Korea". The New York Times. Archived from the original on February 9, 2023. Retrieved February 11, 2023. https://www.nytimes.com/2023/01/29/business/metaverse-k-pop-south-korea.html ↩

  3. Kwak, Min-gu (November 8, 2022). "넷마블에프앤씨 자회사 메타버스Ent, 공식 홈페이지 오픈" [Metaverse Ent, a subsidiary of Netmarble, opens its official website]. The Daily Post (in Korean). Archived from the original on January 22, 2023. Retrieved February 11, 2023. https://www.thedailypost.kr/news/articleView.html?idxno=89968 ↩

  4. Young, Jin-yu; Stevens, Matt (January 29, 2023). "Will the Metaverse Be Entertaining? Ask South Korea". The New York Times. Archived from the original on February 9, 2023. Retrieved February 11, 2023. https://www.nytimes.com/2023/01/29/business/metaverse-k-pop-south-korea.html ↩

  5. Chakraborty, Riddhi (January 13, 2023). "Yup, Virtual Idols Are Here to Stay and MAVE: are the Latest to Join the Digital Lineup". Rolling Stone. Archived from the original on January 16, 2023. Retrieved February 12, 2023. https://rollingstoneindia.com/yup-virtual-idols-are-here-to-stay-and-mave-are-the-latest-to-join-the-digital-lineup/ ↩

  6. "Meet Mave:, the AI-powered K-pop girl group that look almost human and speak four languages". Reuters. March 17, 2023. Archived from the original on September 10, 2023. Retrieved September 10, 2023 – via South China Morning Post. https://www.scmp.com/lifestyle/entertainment/article/3213720/meet-mave-ai-powered-k-pop-girl-group-look-almost-human-and-speak-four-languages# ↩

  7. "Are they for real? South Korean girl band Mave offers glimpse into metaverse". The Straits Times. March 14, 2023. Retrieved September 10, 2023. https://www.straitstimes.com/asia/east-asia/are-they-for-real-south-korean-girl-band-mave-offers-glimpse-into-metaverse#:~:text=The%20group%27s%20voices%20in%20the,real%2Dtime%203D%20rendering%20technologies.&text=MAVE%3A%20(메이브)%20%27PANDORA,OFFICIAL%20MV%20(Extended%20ver.)&text=If%20playback%20doesn%27t%20begin%20shortly%2C%20try%20restarting%20your%20device. ↩

  8. Jang, Woo-young (January 11, 2023). "메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력'" [Mave, 4-member complete visual first released...Lovely→Hip 'Charm of 4 Colours']. Osen (in Korean). Archived from the original on January 15, 2023. Retrieved February 11, 2023. https://n.news.naver.com/entertain/article/109/0004771990?lfrom=twitter ↩

  9. Mave [@MAVE_official_] (January 11, 2023). "Mave:, The 1st Single Album [Pandora's Box], 'Pandora' Artwork, 2023.01.25 6PM (KST)" (Tweet). Archived from the original on January 31, 2023. Retrieved February 11, 2023 – via Twitter. https://x.com/MAVE_official_/status/1613098519513923585 ↩

  10. Pyo, Kyung-min (November 9, 2023). "Virtual girl group MAVE: to return with 'What's My Name'". The Korea Times. Retrieved November 24, 2023. https://www.koreatimes.co.kr/www/art/2023/11/398_362877.html ↩

  11. Kim, Ji-ye (November 9, 2023). "Virtual girl group MAVE: to drop new music on Nov. 30". Korea JoongAng Daily. Retrieved November 24, 2023. https://koreajoongangdaily.joins.com/news/2023-11-09/entertainment/kpop/Virtual-girl-group-MAVE-to-drop-new-music-on-Nov-30/1909473 ↩

  12. "Mave: - Official Profile". February 12, 2023. Archived from the original on February 10, 2023. Retrieved February 12, 2023. https://web.archive.org/web/20230210083928/https://www.mave-official.com/en/profile ↩

  13. "Pandora" did not enter the Circle Chart, but it peaked at number 131 on the component Circle Download Chart.[12] ↩

  14. Seo, Dong-hyeok (February 2, 2023). "Mave: (메이브) 'Pandora' Official MV (Extended ver.)". YouTube (Music video). Archived from the original on November 24, 2023. Retrieved February 12, 2023. https://www.youtube.com/watch?v=PcWI_ZqMTFU ↩

  15. "Mave - Pandora". Flipevil. February 12, 2023. Archived from the original on November 24, 2023. Retrieved February 12, 2023. http://flipevil.com/albums/pandora/ ↩

  16. Metaverse Entertainment (November 30, 2023). [MV] Mave: (메이브) _ What's My Name (Music video) (in Korean). 1theK. Archived from the original on December 8, 2023. Retrieved December 8, 2023. Description: [Oui Production] Director - Oui Kim https://web.archive.org/web/20231208234427/https://www.youtube.com/watch?v=IyUPbX8STLo ↩

  17. Ziewei, Puah (January 4, 2024). "Here are the nominees of the 31st Hanteo Music Awards". NME. Retrieved January 4, 2024. https://www.nme.com/news/music/31st-hanteo-music-awards-nominees-newjeans-enhypen-aespa-3565522 ↩