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ScreenX
Panoramic film format

ScreenX is a panoramic film format introduced in 2012 by CJ 4DPLEX, a subsidiary of the CJ CGV group, known for also creating the 4DX motion-theater technology. Offering a 270-degree viewing experience with dual-sided screens projected onto theater walls, ScreenX can be combined with 4DX in the Ultra 4DX format. Co-developed with KAIST, this innovative technology is viewed as a competitor to streaming platforms like Netflix. As of 2022, ScreenX has been installed in 364 screens across 37 countries, expanding cinematic experiences globally.

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Overview

Like for IMAX films, in order to match the length of the entire tri-screen theater, ScreenX films are formatted either during shooting in production or converting in post-production.9 A film shot for ScreenX is typically shot with three cameras.10 The process is done through scene selecting, archiving, delivering assets, color grading, and mastering before distribution to theaters.11

Most ScreenX films are live-action, mostly from Asia, particularly South Korea. Only a few animated films (and family films) are ever produced for the format.12 The technology has been rarely produced for Hollywood studio films due to the complexity of the additional computer animation work as side footage.13 Lee Jae-seon, who worked for the ScreenX version of King Arthur: Legend of the Sword at G-node, said that, "It is not easy to create Hollywood blockbuster CG work in Korea, but it is meaningful because we created Hollywood blockbuster CG work for ScreenX.”14 Films were initially shown only in selected locations due to the lack of partners at the time.15

On December 13, 2019, the world's largest ScreenX auditorium was inaugurated at the Màgic Badalona shopping centre in Badalona, Spain. It has a capacity of 398 seats.16 India got its first ScreenX in July 2019 at INOX Megaplex at Mumbai, Maharashtra.1718

Ultra 4DX

Ultra 4DX19 (formerly 4DX with ScreenX from 2017 to 2019, and 4DX Screen until 2024) is the combination of 4DX and ScreenX film formats which presents films in a multi-screen auditorium with enhanced motion and environmental effects, with an additional fourth-screen projected on the ceiling and the newest 4DX chair models. It debuted in Yongsan in 2017, and was internationally unveiled at CinemaCon 2018, and later at CES 2020.202122 The combined film format is currently[when?] operating throughout Asian territories including South Korea, Japan, China and India. It later opened its first theater in a non-Asian location at a Les Cinémas Gaumont Pathé theater in Paris, France.2324 It later made its overseas debut at a Cinépolis theater in Mexico City, Mexico in March 2020.252627

Four-sided ScreenX

CGV, in collaboration with its subsidiary CJ 4DPlex, opened the world's first four-sided ScreenX theater at CGV Yongsan Park Mall theater in South Korea on January 24, 2025. In addition to the front, left, and right screens traditional for the ScreenX format, it also has a screen on the ceiling. It is also the first ScreenX theater in South Korea to feature Dolby Atmos sound technology, providing a more three-dimensional and rich sound. In addition, all seats are equipped with recliners allowing use of the four-sided screen with a wider field of view.28

Reception

Box office

Since 2018, ScreenX technology been successful at worldwide box offices, following the successful panoramic release of Marvel Studios's Black Panther.29 It has grossed a combined total of over $40 million throughout the year through films released in the panoramic format.30

In 2022, ScreenX has achieved even more box office success, with Top Gun: Maverick as the highest-grossing release.3132

Awards

  • 2018: 'ScreenX' won the 2018 ShowEast "Innovator of the Year" award.33
  • 2018: '4DX with ScreenX' won the Silver Prize at the 2018 Edison Awards for "Media, Visual Communications & Entertainment".34
  • 2019: 'ScreenX' won "Technology of the Year" at the 2019 Cinema Technology Community Awards.35
  • 2019: '4DX with ScreenX' won the iResearch Award for "Originative Cinema Technology".36

Films

Further information: List of ScreenX formatted films

See also

References

  1. Frater, Patrick (6 April 2016). "ScreenX: Korean Immersive Format Targets Hollywood and China". Variety (magazine). Retrieved 17 February 2020. https://variety.com/2016/film/asia/screenx-targets-hollywood-and-china-at-cinemacon-1201747914/ ↩

  2. "CJ 4DPLEX Gets Cinematic Upgrade With ULTRA 4DX". CJ NEWSROOM (in Korean). 2024-02-26. Retrieved 2024-05-23. https://newsroom.cj.net/cj-4dplex-gets-cinematic-upgrade-with-ultra-4dx/ ↩

  3. Stevens, Robert (14 August 2018). "To fend off Netflix, movie theaters try 3-screen immersion". AP News. The Associated Press. Retrieved 17 February 2020. https://apnews.com/63c4c8264b5045bba2b5c33b00236101 ↩

  4. Brown, Ruth (14 August 2018). "Meet cinemas' latest effort to fend off Netflix". New York Post. NYP Holdings, Inc. Retrieved 17 February 2020. https://nypost.com/2018/08/14/meet-cinemas-latest-effort-to-fend-off-netflix/ ↩

  5. Lang, Jeffrey (14 August 2018). "ScreenX latest theater fight with Netflix plus social media growing pains". Movie TV Tech Geeks. Movie TV Tech Geeks. Retrieved 17 February 2020. https://movietvtechgeeks.com/screenx-latest-theater-fight-with-netflix-plus-social-media-growing-pains/ ↩

  6. "ScreenX: A next-level movie experience". KAIST Breakthroughs. KAIST. 26 February 2014. Retrieved 14 February 2020. http://breakthroughs.kaist.ac.kr/wp/portfolio/screenx-a-next-level-movie-experience ↩

  7. Yuen, Ced (10 August 2018). "ScreenX cinema: like IMAX but sideways". Trusted Reviews. TI Media Limited. Retrieved 14 February 2020. Posted Spring 2014. https://www.trustedreviews.com/news/screenx-3527280 ↩

  8. "Theater". SCREENX. Retrieved 12 February 2023. http://screenxmovies.com/theater/theater.php ↩

  9. Frater, Patrick (6 April 2016). "ScreenX: Korean Immersive Format Targets Hollywood and China". Variety (magazine). Retrieved 17 February 2020. https://variety.com/2016/film/asia/screenx-targets-hollywood-and-china-at-cinemacon-1201747914/ ↩

  10. "CHOI Yong-seung, the Creative Director Behind PSYCHOKINESIS' Screen X Direction". Korean Film News. Korean Film Council. 12 February 2018. Retrieved 18 February 2020. http://www.koreanfilm.or.kr/eng/news/interview.jsp?blbdComCd=601019&seq=301&mode=INTERVIEW_VIEW ↩

  11. "About Us | SCREENX". SCREENX. CJ CGV. Retrieved 17 February 2020. https://www.screenx.co.kr/screenx/screenx.php ↩

  12. "CHOI Yong-seung, the Creative Director Behind PSYCHOKINESIS' Screen X Direction". Korean Film News. Korean Film Council. 12 February 2018. Retrieved 18 February 2020. http://www.koreanfilm.or.kr/eng/news/interview.jsp?blbdComCd=601019&seq=301&mode=INTERVIEW_VIEW ↩

  13. von Sychowski, Patrick (24 May 2017). "Cinema Surround Screens Battle For Film Content". Celluloid Junkie. Celluloid Junkie. Retrieved 18 February 2020. https://celluloidjunkie.com/2017/05/24/cinema-surround-screens-battle-for-film-content/ ↩

  14. von Sychowski, Patrick (24 May 2017). "Cinema Surround Screens Battle For Film Content". Celluloid Junkie. Celluloid Junkie. Retrieved 18 February 2020. https://celluloidjunkie.com/2017/05/24/cinema-surround-screens-battle-for-film-content/ ↩

  15. von Sychowski, Patrick (24 May 2017). "Cinema Surround Screens Battle For Film Content". Celluloid Junkie. Celluloid Junkie. Retrieved 18 February 2020. https://celluloidjunkie.com/2017/05/24/cinema-surround-screens-battle-for-film-content/ ↩

  16. "Ocine abre en Badalona la sala de cine ScreenX más grande del mundo" [Ocine opens the world's largest ScreenX cinema in Badalona]. La Vanguardia (in Spanish). Badalona. December 16, 2019. Retrieved June 21, 2020. https://www.lavanguardia.com/vida/20191216/472259575285/ocine-abre-en-badalona-la-sala-de-cine-screenx-mas-grande-del-mundo.html ↩

  17. "Inox to Introduce ScreenX, 270-degree Movie Screens Coming to India Soon". 3 April 2019. https://www.news18.com/news/tech/inox-to-introduce-screenx-270-degree-movie-screens-coming-to-india-soon-2087943.html ↩

  18. "World's First Megaplex Launched in India, Here's a Look". https://www.forbesindia.com/news/trends/entertainment/worlds-first-megaplex-launched-in-india-heres-a-look-4551211.html ↩

  19. "CJ 4DPLEX Gets Cinematic Upgrade With ULTRA 4DX". CJ NEWSROOM (in Korean). 2024-02-26. Retrieved 2024-05-23. https://newsroom.cj.net/cj-4dplex-gets-cinematic-upgrade-with-ultra-4dx/ ↩

  20. "CJ 4DPLEX SUCCESSFULLY LAUNCHES THE FUTURE OF CINEMA AT CES 2020". ScreenX. CJ 4DPLEX. 8 January 2020. Retrieved 19 February 2020. https://www.screenx.co.kr/more/news-release-view.php?seq=133 ↩

  21. ""4DX with SCREENX" to Make Worldwide Debut at CinemaCon 2018". Box Office Pro. The Box Office Company. 21 March 2018. Retrieved 14 February 2020. https://www.boxofficepro.com/4dx-screenx-make-worldwide-debut-cinemacon-2018-opening-new-chapter-cinematic-innovation/ ↩

  22. "World's First Four-Sided 4DX Screen Revealed at CES 2020". PR Newswire. PR Newswire Association. 6 January 2020. Retrieved 14 February 2020. https://www.prnewswire.com/news-releases/worlds-first-four-sided-4dx-screen-revealed-at-ces-2020-300980385.html ↩

  23. Kil, Sonia (4 October 2019). "CGV 4DX Celebrates Decade of High Tech Cinema Equipment". Variety (magazine). Retrieved 17 February 2020. https://variety.com/2019/film/news/cgv-4dx-celebrates-decade-high-tech-cinemas-1203358801/ ↩

  24. "FIRST '4DX with ScreenX' IN EUROPE OPENS IN FRANCE WITH MARVEL STUDIOS' ANT-MAN AND THE WASP". 4DX. CJ 4DPLEX. July 2018. Retrieved 17 February 2020. https://www.cj4dx.com/bbs/?so_table=news&mode=VIEW&num=213 ↩

  25. "Cutting-Edge Cinema Format '4DX with ScreenX' Continues to Make its Mark with Record-Breaking Attendance in Japan and China". PR Newswire. Pr Newswire Association. 3 September 2019. Retrieved 14 February 2020. https://www.prnewswire.com/news-releases/cutting-edge-cinema-format-4dx-with-screenx-continues-to-make-its-mark-with-record-breaking-attendance-in-japan-and-china-300911012.html ↩

  26. "Cinépolis to be the First to Bring the Innovative and Award-Winning '4DX with ScreenX' Format to LATAM". PR Newswire. PR Newswire Association LCC. 1 April 2019. Retrieved 14 February 2020. https://www.prnewswire.com/news-releases/cinepolis-to-be-the-first-to-bring-the-innovative-and-award-winning-4dx-with-screenx-format-to-latam-300822373.html ↩

  27. "Salas ScreenX con vista panorámica de 270° llegan a Cinépolis". gritaradio.com (in Spanish). gritaradio.com. 5 February 2020. Retrieved 14 February 2020. https://gritaradio.com/salas-screenx-con-vista-panoramica-de-270-llegan-a-cinepolis/ ↩

  28. "CGV Unveils World's First Four-Sided ScreenX Theatre". Digital Cinema Report. 2025-01-23. Retrieved 2025-02-01. https://www.digitalcinemareport.com/news/cgv-unveils-world%E2%80%99s-first-four-sided-screenx-theatre ↩

  29. "CGV ScreenX Records a Box-Office Hit with the Highest Audience". CJ Now. CJ Group. 27 February 2018. Retrieved 18 February 2020. http://english.cj.net/cj_now/view.asp?bs_seq=13857&schBsTp=1 ↩

  30. Pahle, Rebecca (18 January 2019). "ScreenX Sets Record-Breaking 2018". Box Office Pro. The Box Office Company. Retrieved 18 February 2020. https://www.boxofficepro.com/screenx-sets-record-breaking-2018/ ↩

  31. "Top Gun: Maverick Flies into Regal as Highest Grossing ScreenX and 4DX Release Ever". PR Newswire. PR Newswire Association LLC. 30 June 2022. Retrieved 30 June 2022. https://finance.yahoo.com/news/top-gun-maverick-flies-regal-135400989.html ↩

  32. "Top Gun: Maverick Reaches $60M in ScreenX and 4DX". boxofficepro.com. 12 October 2022. Retrieved 13 October 2022. https://www.boxofficepro.com/top-gun-maverick-reaches-60m-in-screenx-and-4dx/ ↩

  33. "CJ 4DPLEX Wins 2018 ShowEast "Innovator of the Year" for ScreenX". FilmExpoGroup. FilmExpoGroup. 26 October 2018. Retrieved 20 February 2020. http://www.filmexpos.com/cj-4dplex-wins-2018-showeast-innovator-of-the-year-for-screenx/ ↩

  34. "2018 Edison Award Winners". Edison Awards. Edison Awards. Retrieved 20 February 2020. https://edisonawards.com/winners2018.php ↩

  35. "ScreenX wins 'Technology of the Year' at 2019 Cinema Technology Community Awards". CJ Wire. Celluloid Junkie. 21 November 2019. Retrieved 20 February 2020. https://celluloidjunkie.com/wire/screenx-wins-technology-of-the-year-at-2019-cinema-technology-community-awards/ ↩

  36. ""4DX With ScreenX" Recipient Of Prestigious 2019 iResearch Award For Originative Cinema Technology". PR Newswire. PR Newswire Association LLC. 12 July 2019. Retrieved 20 February 2020. https://www.prnewswire.com/news-releases/4dx-with-screenx-recipient-of-prestigious-2019-iresearch-award-for-originative-cinema-technology-300883925.html ↩