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We need to talk about TED | Benjamin Bratton

Dec 30 2013

Here's Why TED and TEDx are So Incredibly Appealing (infographic)

Jun 19 2012

A Conference Makes Learning Free (and Sexy)

Sep 24 2010

History

1984–1999: Founding and early years

TED was conceived in 1984 by Richard Saul Wurman, FAIA '76, ¹⁹ and co-founded by Emmy-winning broadcast and graphic designer Harry Marks and CBS President Emeritus Frank Stanton. The conference featured demos of the compact disc, co-developed by Philips and Sony, and one of the first demonstrations of the Apple Macintosh computer.²⁰²¹ Presentations were given by the mathematician Benoit Mandelbrot and others such as Nicholas Negroponte and Stewart Brand. The event was financially unsuccessful; six years elapsed before a second conference was organized.²²

TED2 was held at the same Monterey Conference Center in California in 1990. From 1990 onward, a growing community of "TEDsters" gathered annually with Wurman leading the conference in Monterey until 2009,²³ when it was moved to Long Beach, California due to a substantial increase in the number of those attending.²⁴²⁵ Speakers were initially drawn from the fields of expertise behind the acronym TED; but during the 1990s, presenters broadened to include scientists, philosophers, musicians, religious leaders, philanthropists, and many others.²⁶

2000–present: recent growth

In 2000, Wurman, looking for a successor at age 65, met with new-media entrepreneur and TED enthusiast Chris Anderson to discuss future happenings. Anderson's UK media company Future bought TED for $14 million ($12 million in cash and $2 million in stocks). In November 2001, Anderson's non-profit The Sapling Foundation (motto: "fostering the spread of great ideas")²⁷ acquired TED from Future for £6m.²⁸ In February 2002, Anderson gave a TED Talk in which he explained his vision of the conference and his future role of curator.²⁹

In 2012, TED community director Tom Rielly helped the producers of Prometheus gain approval for the use of the TED brand in the promotional short film TED 2023, designed by Rielly with Ridley Scott and Damon Lindelof, directed by Luke Scott, and starring Guy Pearce as Peter Weyland, who in the film speaks at a fictional TED conference at Wembley Stadium in the then-future of 2023; on the film's release, Rielly noted that the association had generated millions of unique visits to the TED website.³⁰

In 2014, the conference was moved to Vancouver, Canada.³¹

TED is currently funded by various revenue streams, including attendance fees, corporate sponsorships, foundation support, licensing fees, and book sales. Sponsors do not participate in the event's creation and do not present on the main stage.³²³³

In 2015, TED staff consisted of about 180 people headquartered in New York City and Vancouver, British Columbia.³⁴ On July 1, 2019, the TED Conferences LLC was transferred from Sapling Foundation to TED Foundation to "align with our brand and make it easier for our donors to connect TED donations to TED Conferences, LLC."³⁵³⁶

In 2021, TED launched the TED Audio Collective with a number of podcasts featuring previous TED Talks and other relevant topics.³⁷

TED 2022 was held in Vancouver. There was criticism after Marvin Rees, Mayor of Bristol, flew 9,200 miles (14,800 km) to speak about climate change and the need for reduced carbon emissions.³⁸

TED Prize

The TED Prize was introduced in 2005. Until 2010, $100,000 was given annually to three individuals with a "wish to change the world".³⁹ Each winner unveiled their wish at the main annual conference. Since 2010, a single winner has been chosen to ensure that TED can maximize its efforts in achieving the winner's wish. In 2012, the prize was not awarded to a person, but to a concept connected to the current global phenomenon of increasing urbanization. In 2013, the prize amount was increased to $1 million.⁴⁰ TED Prize winners in previous years have been:

TED Conference commissioned New York artist Tom Shannon to create a prize sculpture for all TED Prize winners. It consists of an eight-inch-diameter (20 cm) aluminum sphere magnetically levitated above a walnut disc.⁵⁷ As of 2018 the prize has been recast as The Audacious Project.⁵⁸

TED.com

In 2005, Chris Anderson hired June Cohen as Director of TED Media. In June 2006, after Cohen's idea of a TV show based on TED lectures was rejected by several networks, a selection of talks that had received highest audience ratings was posted on the websites of TED, YouTube and iTunes under Creative Commons Attribution-NonCommercial-NoDerivs 3.0.⁵⁹⁶⁰ Only a handful of talks was initially posted to see if there was an audience for them. In January of the following year, the number of talks on the sites had grown to 44, and they had been viewed more than three million times. On the basis of that success, the organization pumped hundreds of thousands of dollars into its video production operations and the development of a website to feature about 100 of the talks.⁶¹⁶²

In April 2007, the new TED.com was launched, developed by New York and San Francisco-based design company Method.⁶³ The website has won many prizes, including seven Webby Awards, iTunes' "Best Podcast of the Year" (2006–2010); the Communication Arts Interactive Award for Information Design (2007); the OMMA Award for Video Sharing, the Web Visionary Award for Technical Achievement, and The One Show Interactive Bronze Award (2008); the AIGA Annual Design Competition (2009); and a Peabody Award (2012).^64656667

In January 2009, TED videos had been viewed 50 million times. In June 2011, they reached 500 million views.⁶⁸

In March 2012, Netflix announced a deal to stream an initial series of 16 two-hour collections of TED Talks on similar subjects. It was made available to subscribers in the United States, Canada, Latin America, the United Kingdom, and Ireland.⁶⁹ Hosted by Jami Floyd, TED Talks NYC debuted on NYC Life on March 21, 2012.⁷⁰

Related projects and events

TED conferences

This article is about the conference. For the 2012 short film, see TED 2023.

TEDGlobal

In 2005, under Anderson's supervision, a more internationally oriented sister conference was added, under the name TEDGlobal. It was held, in chronological order: in Oxford, UK (2005), in Arusha, Tanzania (2007, titled TEDAfrica), in Oxford again (2009 and 2010), and in Edinburgh, UK (2011, 2012, and 2013). In 2014, it was held in Rio de Janeiro, Brazil.⁷⁴ Additionally, there was TED India, in Mysore (2009) and TEDGlobal London in London (2015).⁷⁵ TEDGlobal 2017 was held again in Arusha, Tanzania, and it was curated and hosted by Emeka Okafor.⁷⁶

TED's European director (and curator of TEDGlobal) is Swiss-born Bruno Giussani.⁷⁷

The TED 2011 conference, The Rediscovery of Wonder, was held in Long Beach, California, US, from February 28 to March 4, 2011.⁷⁸⁷⁹ The TED conference has a companion conference, TEDGlobal, held in the UK each summer. The 2009 TEDGlobal, The Substance of Things Not Seen, was held in Oxford, July 21–24, 2009. 2010's TEDGlobal (again in Oxford) was themed And Now The Good News; in 2011 the conference moved to a new home in Edinburgh and was held July 12–15 with the theme The Stuff Of Life. The 2012 TEDGlobal conference Radical Openness was held in Edinburgh, June 25–29.⁸⁰

TEDx

TEDx was founded by Lara Stein. TEDx are independent events similar to TED in presentation. They can be organized by anyone who obtains a free license from TED, and agrees to follow certain principles.⁸¹ Speakers are not paid and must relinquish the copyrights to their materials, which TED may edit and distribute under a non-commercial Creative Commons license (CC-BY-NC-SA).⁸²⁸³

In March 2013, eight TEDx events, which are "essentially, do-it-yourself TED conferences" raised up from five in June 2012, the previous year, in 133 countries.⁸⁴

TEDxPortland in Portland was the largest indoor TEDx event in the world, with over 8,000 attendees, making it the largest TEDx conference in North America.⁸⁵

TED Fellows

TED Fellows were introduced in 2007, during the first TEDAfrica conference in Arusha, Tanzania, where 100 young people were selected from across the continent. Two years later, during TEDIndia, 99 fellows were recruited, mainly from South Asia.

In 2009, the fellows program was initiated in its present form. For every TED or TEDGlobal conference, 20 fellows are selected; a total of 40 new fellows a year. Each year, 20 past fellows are chosen to participate in the two-year senior fellows program (in which they will attend four more conferences).

2019 marked the tenth anniversary of the TED Fellows program.

Acceptance as a fellow is not based on academic credentials, but mainly on past and current actions, and plans for the future.⁸⁶ Besides attending a conference free of charge, each fellow takes part in a special program with mentoring by experts in the field of spreading ideas, and can give a short talk on the "TED Fellows" stage. Some of these talks are subsequently published on TED.com. Senior fellows have additional benefits and responsibilities.⁸⁷

TED Audio Collective

The TED Audio Collective is a collection of podcasts with over 25 shows.

One of those shows is the TED Interview podcast which launched on October 16, 2018, during which Chris Anderson holds conversations⁸⁸ with speakers who have previously given a TED talk,⁸⁹ providing the guest a chance to speak in greater depth about their background, projects, motivation,⁹⁰ re-evaluation of past experiences,⁹¹⁹² or plans for the future.[needs update]

TEDMED

Main article: TEDMED

TEDMED is an annual conference concerned with health and medicine. It is an independent event operating under license from the nonprofit TED conference.

In 2011, Jay Walker and a group of executives and investors purchased TEDMED from Hodosh for $16 million with future additional payments of as much as $9 million. The conference was then moved to Washington, DC.¹⁵⁰

Other programs

• TED Radio Hour: A radio program,¹⁵¹ with audio downloads and a podcast RSS feed,¹⁵² hosted by Manoush Zomorodi,¹⁵³ previously Guy Raz, and co-produced with NPR. Each episode uses multiple TED Talks to examine a common theme.¹⁵⁴ Originated and executive produced by Deron Triff and June Cohen, the first episode was broadcast in 2012.¹⁵⁵¹⁵⁶
• TED also offers other podcasts such as Sincerely, X (featuring anonymous TED Talks).¹⁵⁷

Criticism

Pricing

Sarah Lacy of BusinessWeek and TechCrunch wrote in 2010 that TED attendees complained of elitism from a "hierarchy of parties throughout the LA area with strict lists and security" after the sessions. She gave credit for freely live-streaming and posting videos of its talks.¹⁵⁸

TED Talk content

Disagreements have occurred between TED speakers and organizers. In her 2010 TED Talk, comedian Sarah Silverman referred to adopting a "retarded" child. TED organizer Chris Anderson objected via his Twitter account, leading to a conflict between them conducted over Twitter.¹⁵⁹¹⁶⁰

Also in 2010, statistician Nassim Taleb called TED a "monstrosity that turns scientists and thinkers into low-level entertainers, like circus performers". He claimed TED curators did not initially post his talk "warning about the financial crisis" on their site on purely cosmetic grounds.¹⁶¹

In May 2012, venture capitalist Nick Hanauer spoke at TED University, challenging the belief that top income earners in America were the engines of job creation. TED attracted controversy when it chose not to post Hanauer's talk on their website. His talk analysed the top rate of tax versus unemployment and economic equality.¹⁶² TED was accused of censoring the talk by not posting it.¹⁶³¹⁶⁴

On May 7, 2012, TED curator Chris Anderson, in an email to Hanauer, commented on his decision and took issue with several of Hanauer's assertions in the talk, including the idea that businesspeople were not job creators. He also made clear his aversion to the talk's "political nature":¹⁶⁵

The National Journal reported that Anderson considered Hanauer's talk one of the most politically controversial they had produced, and they needed to be careful about when they posted it.¹⁶⁶ Anderson responded on his personal blog that TED posted only one talk each day, selected from many.¹⁶⁷ Forbes staff writer Bruce Upbin noted that Hanauer's claim of a relationship between tax rates and unemployment was based entirely on falsified unemployment data,¹⁶⁸ while New York magazine condemned TED's move.¹⁶⁹

TEDx talks have been criticised for having a lower quality control than actual TED talks, with a number of TEDx talks being ridiculed by critics for promoting pseudoscience. Wired and the Harvard Business Review suggested that this lack of quality control in TEDx talks damaged the broader TED brand.¹⁷⁰¹⁷¹

Following a TEDx talk by parapsychologist Rupert Sheldrake, TED issued a statement saying their scientific advisors believed that "there is little evidence for some of Sheldrake's more radical claims", and recommended that it "should not be distributed without being framed with caution". The video was moved from the TEDx YouTube channel to the TED blog, accompanied by such framing language. This prompted accusations of censorship, which TED rebutted by pointing out that Sheldrake's talk was still on their website.¹⁷²¹⁷³ A 2013 talk by Graham Hancock, promoting the use of the drug DMT, was treated the same way.¹⁷⁴¹⁷⁵

According to Professor Benjamin Bratton at University of California, San Diego, TED Talks' efforts at fostering progress in socio-economics, science, philosophy and technology have been ineffective.¹⁷⁶ Chris Anderson responded that some critics misunderstood TED's goals, failing to recognise that it aimed to instill excitement in audiences in the same ways speakers felt it. He said that TED wished only to bring awareness of significant topics to larger audiences.¹⁷⁷

In popular culture

The Alien franchise features a fictional portrayal of a 2023 TED Conference, in the form of a short film called "The Peter Weyland Files: TED Conference, 2023".¹⁷⁸ It was a part of the viral marketing campaign for the franchise's film Prometheus (2012).

Episode 08, season 20 of the animated TV series Family Guy features a cutaway scene of Peter Griffin giving a TED talk about birthdays.

Australian alternative rock band TISM parodied TED talks at their 2 March 2024 concert in Launceston, Tasmania as "TISM Talks", which included a skit parodying TED talks running behind the band for the duration of the show.

Episode 16 of series 2 of the TV series Elementary, "The One Percent Solution", features ex-Scotland Yard Inspector Gareth Lestrade presenting a "DUG Chat". According to a tweet from the @ELEMENTARYstaff Twitter account,¹⁷⁹ "We had to call them 'Dug' chats because we weren't allowed to use the name 'Ted Talk'".

See also

• Science portal
• Technology portal
• Society portal
• New York (state) portal

• List of educational video websites
• Change.org
• Chautauqua

External links

• Official website

References

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