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Teletubbies
British children's television series created by Anne Wood and Andrew Davenport

Teletubbies is a British children's television series created by Anne Wood and Andrew Davenport for the BBC, featuring four colorful characters known for their unique antennas and belly screens. Celebrated in popular culture, the show became a commercial hit, winning multiple BAFTA awards and earning nominations for Daytime Emmys. Its theme song topped the UK Singles Chart in 1997, while the franchise generated over £1 billion in merchandise sales by 2000. After ending in 2001, a reboot aired on CBeebies and the Nick Jr. Channel. In 2016, all episodes were added to the Noggin streaming service in the US.

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Plot

The programme takes place in a grassy, floral landscape populated by rabbits with bird calls audible in the background. The main shelter of the four Teletubbies is an earth house known as the "Tubbytronic Superdome" implanted in the ground and accessed through a hole at the top or an especially large semicircular door at the dome's foot. The Teletubbies co-exist with a number of strange contraptions such as the Voice Trumpets and the group's anthropomorphic blue vacuum cleaner ("Noo-Noo"). The show's colourful psychedelic setting was designed specifically to appeal to the attention spans of infants and unlock different sections of the mind while also educating young children of transitions that can be expected in life.

An assortment of rituals is performed throughout the course of every episode, such as the playful interactions between the Teletubbies and the Voice Trumpets, mishaps caused by the Noo-Noo, the footage of children displayed on the screens on the Teletubbies' stomachs, and the magical event that occurs once per episode. The event differs each time; it is often caused inexplicably and is frequently strange yet whimsical. Each episode is closed by the Voice Trumpets and the narrator. The disappointed, reluctant, but eventually obedient Teletubbies bid farewell to the viewer as they go back to the Tubbytronic Superdome while the Sun Baby sets.

Characters

Main characters

  • Tinky Winky (played by Dave Thompson and Simon Shelton in the original series and by Jeremiah Krage in the revival series)11 is the first Teletubby, as well as the largest and oldest of the group. He is covered in purple terrycloth and has a triangular antenna on his head. He often carries a red bag.
  • Dipsy (played by John Simmit in the original series and by Nick Kellington in the revival series)12 is the second Teletubby. He is green and named after his antenna, which resembles a dipstick. Dipsy is the most stubborn of the Teletubbies, and will occasionally refuse to go along with the others' group opinion. His face is notably darker than the rest of the Teletubbies, and the creators have stated that he is Black.13 He often wears a large hat with a black and white pattern.
  • Laa-Laa (played by Nikky Smedley in the original series and by Rebecca Hyland in the revival series)14 is the third Teletubby. She is yellow and has a curly antenna. Laa-Laa is very sweet, likes to sing and dance, and is often shown looking out for the other Teletubbies. Her favourite toy is an orange rubber ball.
  • Po (played by Pui Fan Lee in the original series and by Rachelle Beinart in the revival series)15 is the fourth Teletubby, as well as the shortest and youngest. She is red and has an antenna shaped like a stick used for blowing soap bubbles. Po normally speaks in a soft voice and has been stated by the show's creators to be Cantonese;16 she sometimes speaks the language. Her favourite toy is a blue and pink scooter.

Supporting characters

  • Noo-Noo (operated by Mark Dean in the original series and Victoria Jane and Olly Taylor in the revival series)17 is a sentient vacuum cleaner who acts as both the Teletubbies' guardian and housekeeper. He hardly ever ventures outside the Tubbytronic Superdome, instead remaining indoors and constantly cleaning with his sucker-like nose. He communicates through a series of slurping and sucking noises. He occasionally misbehaves and sucks up anything from tubby toast to blankets, which prompts the Teletubbies to call him "Naughty Noo-Noo" and give chase. He was blue in the original series and had orange, pink and yellow stripes in the revival series.
  • The Voice Trumpets (voiced by Eric Sykes, Toyah Willcox, John Simmit, Gary Stevenson, Alex Hogg, Alex Pascall, Tim Whitnall and Rudolph Walker in the original series, Sandra Dickinson, Toni Barry, Rachael Lillis and John Schwab used in the US series from PBS, and Fearne Cotton, Jim Broadbent, Antonia Thomas, Teresa Gallagher, David Walliams and Rochelle Humes in the revival series)18 are several devices resembling periscopes that rise from the ground and interact with the Teletubbies, often engaging in games with them and serving as supervisors. They are the only residents of Teletubbyland who speak in complete sentences.
  • The Sun Baby (played by Jess Smith in the original series and Berry (surname unknown) in the revival series)19 appears at the beginning and end of each episode. She acts as a wake-up call for the Teletubbies.
  • Numerous rabbits are found throughout Teletubbyland, and are depicted by several Flemish Giant rabbits. The Teletubbies enjoy watching them hop and play. The rabbits are the only type of Earth animal found in the land, and take residence in rabbit holes and bushes. They are hardly ever seen in the magical events, apart from the Lion and Bear (edited sketch).
  • The Tubby Phone (voiced by Jane Horrocks)20 is a character in the revival series. Tubby Phone has the ability to make "Tubby Phone dance" and Teletubbies dance after they push the button on the phone. At one point, it has the ability to make Tubby photos.
  • The Tiddlytubbies (voiced by Teresa Gallagher) are baby Teletubbies appearing in the revival series. Their names are Mi-Mi, Daa Daa, Baa, Ping, RuRu, Nin, Duggle Dee and Umby Pumby.21 The Tiddlytubbies would get their own spin-off animated web series in 2018.

Release

On 31 March 1997, the first episode of Teletubbies aired on BBC2 on the CBBC programming block. It filled a time slot previously held by Playdays. This schedule change initially received backlash from parents, but the show was not moved.22 The programme's unconventional format quickly received attention from the media, and it was attracting two million viewers per episode by August.23 In February 1998, The Sydney Morning Herald noted that it had "reached cult status" in less than a year on the air.24

Teletubbies has been aired in over 120 countries in 45 different languages.2526 In the United States, the series airs on Nickelodeon's sister channel, the Nick Jr. Channel.2728 Episodes were also released through the Nick Jr. mobile application and on-demand services.2930 The original series is available as part of the Noggin subscription service in North America.3132 It aired on PBS Kids in the United States from 6 April 1998 to 29 August 2008. BBC Studios channels carry the series in most of Africa, Asia and Poland.33 A Spanish dub airs on Clan in Spain.34 In Greece, the series airs on Nickelodeon Greece.35 NPO Zappelin carries the show in the Netherlands and MTVA airs it in Hungary.36 In Australia and New Zealand, the series airs on CBeebies Australia37 and ABC Kids. JimJam's Benelux feed airs the series and Ultra airs it in Serbia.38 Teletubbies also airs on SIC in Portugal and e-Junior in the Middle East.39 In Singapore, the series aired over-the-air on Premiere 12 six days a week, attracting by mid-1998 an audience of 78,000 viewers, and twice a week on cable, on the Eureka Learning Channel. The series also gave a notable subscription drive for Singapore Television Twelve's magazine, owing to Teletubby plush toys sweepstakes.40

A redubbed version of the 2015 reboot premiered on Netflix on 14 November 2022 featuring Tituss Burgess.41

Production

The show was created by Anne Wood and Andrew Davenport after the BBC requested their pitch for a show aimed at preschoolers. Inspired by Davenport's interest in astronauts, specifically Apollo 11 and the first Moon landing, as well as their concern about "how children were reacting to the increasingly technological environment of the late 1990s", the two put together a pitch which the BBC picked up.42

Finding a shooting location was a challenge, as they wanted to film the production outside but was unable to locate a place "with a suitable bowl-like dip". They ended up filming on a farm in Wimpstone, Warwickshire,43 where they had previously shot Tots TV.44 Due to problems with a previous television show shooting at the location, the shooting was protested by the locals, although they calmed down after being assured that "it was a low-key children's programme and no one would be aware of the filming".45 After the show took off, though, its popularity caused the land to be overrun by the press. In 2013, due to the continued trespassing, its owner, Rosemary Harding, had the location filled with water and turned into a small pond: "People were jumping fences and crossing cattle fields. We’re glad to see the back of it."46

According to Davenport, the press was particularly interested in getting photos of the actors in their Teletubby costumes without their heads on. Eventually, the team took measures to secure their privacy, including blindfolding visitors coming to the set and creating a tent for the actors to change in secret.47

The artist who originally drew the characters that would become the Teletubbies was the illustrator and caricaturist Jonathan Hills, who also designed digital images for television programmes including Poirot.4849 In 2022 a sample from a collection of original drawings were presented by Hills' widow Lucy on the BBC show Antiques Roadshow. The collection was valued, by expert Mark Hill, at up to £80,000.

Episodes

Main article: List of Teletubbies episodes

SeriesEpisodesOriginally released
First releasedLast released
111831 March 1997 (1997-3-31)31 December 1997 (1997-12-31)
21261 January 1998 (1998-1-1)31 December 1998 (1998-12-31)
3561 January 1999 (1999-1-1)17 December 1999 (1999-12-17)
43031 July 2000 (2000-7-31)22 December 2000 (2000-12-22)
5351 January 2001 (2001-1-1)16 February 2001 (2001-2-16)
SeriesEpisodesOriginally released
First releasedLast released
1159 November 2015 (2015-11-9)27 November 2015 (2015-11-27)
24518 January 2016 (2016-1-18)4 November 2016 (2016-11-4)
34014 March 2017 (2017-3-14)20 October 2017 (2017-10-20)
4204 June 2018 (2018-6-4)12 October 2018 (2018-10-12)

Promotion

Merchandising

Golden Bear Toys distributed the first line of Teletubbies dolls shortly after the programme's debut.50 They were sold internationally, with talking toys available in multiple languages.51 Hasbro signed on to develop a new range of products in 1998.52 In 1999, Microsoft UK released a set of interactive "ActiMates" toys based on the characters.53 The Rasta Imposta company introduced Teletubbies costumes for children and adults in the same year.54 Two educational video games featuring the characters were also released throughout the series' run.5556

Teletubbies dolls were the top-selling Christmas toy in 1997.5758 Demand outstripped supply at most retailers, reportedly prompting many shops to ration them to one per customer.59 In some cases, shoppers camped outside stores overnight in hopes of purchasing Teletubbies merchandise.6061 Fights over the toys broke out among parents and collectors on occasion.6263 Over one million dolls were sold in Britain by 25 December of that year, with Golden Bear representatives estimating that sales could have reached three million if supplies had been available.64 The plush toys were named "Toy of the Year" by the British Association of Toy Retailers in 1998.65

Kids' meal tie-ins have been released at fast-food restaurants throughout North America. In May 1999, Burger King distributed a set of six Teletubbies plush toys.66 They also included chicken nuggets shaped like the characters on their menu for a brief period of time.67 Keychains modelled after the characters were available at McDonald's in April 2000.68 These promotions became controversial among adults who believed they were intended to attract toddlers to high-fat food.69 Psychiatrist Alvin Francis Poussaint considered the deals "troubling".70 He voiced his opinion on the matter publicly, but did not take action against the companies.71

Two kiddie rides featuring the characters were manufactured by Jolly Roger.72 They were available at some amusement parks and arcades, such as Chuck E. Cheese's and Fantasy Island.73

Overseas Teletubbies merchandise sales throughout the 1990s delivered €136 million in profits for the BBC.74 By the time of the programme's cancellation, Teletubbies toys had generated over £200 million in revenue for co-creator Anne Wood alone.75 In 2005, Chris Hastings and Ben Jones of The Daily Telegraph called Teletubbies "the most lucrative show in BBC television history."76

In 2021, WildBrain, who owns the Teletubbies brand, launched a Teletubbies Pride Collection, with merchandise proceeds going towards efforts to expand LGBTQ images and inclusion in children’s and family programming.77

Live events

To commemorate the tenth anniversary of the premiere of Teletubbies, a series of events took place from March to April 2007.78 The characters headlined an invitation-only event in London on 21 March 2007. They appeared in New York City's Times Square, Grand Central Terminal, and Apollo Theater. They were also interviewed on NBC's The Today Show in an episode that included the first televised appearance of the actors without their costumes. A partnership was formed with Isaac Mizrahi in which Mizrahi designed Teletubbies-inspired bags to be auctioned off to benefit charities. A new line of clothing was launched at the Pop-Up Shop79 and other speciality stores. New York City mayor Mike Bloomberg announced 28 March 2007 "Teletubbies Day" and gave the key to the city to the Teletubbies. Following their show in New York, the Teletubbies went on their first live European tour, performing in London, Paris, Bremen, Darmstadt, Halle, Hamburg, Köln, and Hannover.80

In January 2016, costumed Teletubbies characters appeared at the American International Toy Fair.81 In April 2016, the series' premiere on the Greek Nickelodeon channel was advertised with a series of appearances by the Teletubbies at malls throughout Athens.8283 This began with a live show at Avenue Mall on 16 April, which featured both the Teletubbies and a host from the network.84 Throughout May 2016, the characters appeared on various breakfast television programmes to promote the upcoming series debut on the Nick Jr. Channel in the United States.8586

Reception

Critical reception

Common Sense Media's Emily Ashby found that "while the show's examples of cooperative play, wonder, and simple joys are gentle and pleasing, the creatures can still be a little grating to parents watching along."87 Caryn James of The New York Times stated in her review that the episodes "offer a genuinely appealing combination: cute and slightly surreal."88

Upon the show's release, some critics feared that the characters' use of babbling in place of complete sentences would negatively affect young viewers' ability to communicate. The Daily Mirror reported in 1997 that many parents objected to its "goo-goo style" and "said the show was a bad influence on their children."89 Marina Krcmar, a professor of communication at the Wake Forest University, told interviewers in 2007 that "toddlers learn more from an adult speaker than they do from a program such as Teletubbies."90 However, Paul McCann of The Independent defended this aspect of the show, stating that "Teletubbies upsets those who automatically assume that progressive and creative learning is trendy nonsense. Those who believe that education should be strictly disciplined and functional, even when you're 18 months old. Thankfully Teletubbies isn't for them. It's for kids."91

The programme's magical event that features a cut-out lion chasing a cut-out bear was deemed inappropriate for children by parents for its unsettling tone, cinematography, and music. It was subsequently banned in several countries.9293 A revised version of the sketch was aired several years later with adjusted editing and voice acting.9495

Although the programme is aimed at children between the ages of one and four, it had a substantial cult following with older generations, mainly university and college students.969798 The mixture of bright colours, unusual designs, repetitive non-verbal dialogue, ritualistic format, and occasional forays into physical comedy appealed to many who perceived the programme as having psychedelic qualities.99 Shortly after the premiere of the show, at Imperial College London, the campus activities calendar included airtimes and episode highlights.100

Tinky Winky controversy

Controversy arose in 1999 concerning Tinky Winky and him carrying a bag that looks much like a woman's handbag (although he was first "outed" by the academic and cultural critic Andy Medhurst in a letter from July 1997 to The Face).101 He aroused the interest of Jerry Falwell in 1999 when Falwell alleged that the character was a "gay role model". Falwell issued an attack in his National Liberty Journal, citing a Washington Post "In/out" column which stated that lesbian comedian Ellen DeGeneres was "out" as the chief national gay representative, while trendy Tinky Winky was "in". He warned parents that Tinky Winky could be a covert homosexual symbol, because "he is purple, the gay pride colour, and his antenna is shaped like a triangle: the gay pride symbol."102 The BBC made an official response, explaining that "Tinky Winky is simply a sweet, technological baby with a magic bag."103 Kenn Viselman of Itsy-Bitsy Entertainment commented, "He's not gay. He's not straight. He's just a character in a children's series."104

In May 2007, Polish Ombudsman for Children Ewa Sowińska revisited the matter, and planned to order an investigation.105 "I noticed that he has a woman's handbag, but I didn't realise he's a boy", Sowińska said in a public statement. She asked her office's psychologists to look into the allegations. After the research in late 2007, she stated: "The opinion of a leading sexologist, who maintains that this series has no negative effects on a child's psychology, is perfectly credible. As a result, I have decided that it is no longer necessary to seek the opinion of other psychologists."106

Despite the objections, the Independent on Sunday's editors included Tinky Winky as the only fictional character in the 2008 inaugural "Happy List", alongside 99 real-life adults recognised for making Britain a better and happier place.107

In response to this controversy, the gay community embraced the Teletubbies, with Tinky Winky leading pride parades108 and being featured on restaurant menus with themed items.109 In 2021, WildBrain, owner of the Teletubbies brand, declared their support for the LGBTQ+ community with the statement "Teletubbies Love Pride." The company released a limited collection of merchandise with proceeds supporting GLAAD. In a statement, WildBrain said, "The Teletubbies have always embraced their own offbeat quirkiness and sense of style. This Pride Month, we're celebrating that 'love who you are' spirit through our Collection of ready-to-rave fashion that makes Tinky Winky, Dipsy, Laa-Laa and Po very proud."110111 This was followed up by a 30-piece gender-fluid adult fashion collection commemorating Pride 2022.112

Awards and nominations

YearPresenterAward/CategoryNomineeStatusRef.
1997City of Birmingham AwardsBest Midlands-Produced Children's Television ProductionRagdoll ProductionsWon113
NHK Japan PrizeGrand Prize (Pre-School Education)114
Royal Television SocietyChildren's Entertainment Award115
1998British Academy of Film and Television ArtsBest Pre-School Programme116
Marketing Society AwardsNew Product of the YearGolden Bear Toys117
Online Film & Television AssociationBest Children's SeriesRagdoll ProductionsNominated118
Television Critics AssociationOutstanding Achievement in Children's Programming119
UK Independent Television Productions AwardsNATS Children's AwardWon120
1999Daytime Emmy AwardsOutstanding Pre-School Children's SeriesNominated121
Licensing Industry Merchandiser's AssociationOverall License of the YearWon122
Independent Television Productions AwardsNickelodeon UK Children's Award123
Television Critics AssociationOutstanding Achievement in Children's ProgrammingNominated124
2000Independent Television Productions AwardsAudiocall Indie Children's AwardWon125
Daytime Emmy AwardsOutstanding Pre-School Children's SeriesNominated126
Royal Television SocietyEducation AwardWon127
British Academy of Film and Television ArtsOutstanding Contribution in Children's Television and FilmAnne Wood128
2002British Academy of Film and Television ArtsBest Pre-School Live Action SeriesRagdoll Productions129
2014Prix Jeunesse"Most Edgy" Programme of the Last 50 Years130
Greatest Impact Programme of the Last 50 Years131

Other media

In popular culture

CD single

Main article: Teletubbies say "Eh-oh!"

In December 1997, BBC Studios released a CD single from the series, based on the show's theme song, called "Teletubbies say 'Eh-oh!'" It is the only single from Teletubbies, making the characters a one-hit wonder in the United Kingdom. The song was written by Andrew McCrorie-Shand and Andrew Davenport, and produced by McCrorie-Shand and Steve James. The single reached number 1 in the UK Singles Chart in December 1997, and remained in the Top 75 for 32 weeks after its release.136

Games

In 1998, BBC Multimedia released Play with the Teletubbies for Microsoft Windows. It was later ported to the PlayStation in 2000, and was later released in the United States by Knowledge Adventure.

In December 2017, Teletubbies Play Time was released worldwide for mobile devices by Built Games.137

Spinoffs

Teletubbies Everywhere

Teletubbies Everywhere is a spin-off of Teletubbies that aired on CBeebies on 1 July 2002. In the United States, the segment premiered on 20 January 2003 on PBS Kids,138 usually replacing the original first half of the Teletubbies episodes.

Teletubbies Everywhere are 10-minute episodes that teach about colours, shapes, numbers, simple concepts such as up and down or big and small, and culture.

Teletubbies Everywhere does not take place in Teletubbyland. Instead, it takes place in a variety of coloured backgrounds that change between segments. Each episode follows the same format which includes 4-5 segments (between the intro and ending).

Tiddlytubbies animated web series

In 2018, a spin-off animated web series featuring the Tiddlytubbies characters debuted on the official Teletubbies YouTube channel.139 These shorts are animated by WildBrain Spark Studios, a subsidiary of WildBrain that produces content for the WildBrain Spark network.

Teletubbies: Ready, Steady, Go!

A CGI-animated music-focused spin-off titled Teletubbies: Ready, Steady, Go!, produced by WildBrain Spark Studios, premiered in September 2021 and was eventually pre-sold overseas.140

The series tied into an album that was released digitally and on CD on 15 October 2021, and was made to prepare for the franchise's 25th Anniversary. Universal Music Canada and Virgin Music Label & Artist Services handled global distribution rights to the album.141

Teletubbies: Let's Go!

A CGI-animated spin-off called Teletubbies: Let's Go! was announced by WildBrain on 15 September 2022.142 and premiered in October of that year on the show's YouTube channel. As with the other online spin-offs, it was produced by WildBrain Spark Studios, and consists of 52 five-minute shorts.

The spin-off was also pre-sold internationally, with ITV obtaining UK broadcast rights.143

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