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Volaris
Mexican low-cost airline based in Mexico City

Volaris (legally Concesionaria Vuela Compañía de Aviación S.A.B. de C.V.) is a Mexican low-cost airline based in Santa Fe, Álvaro Obregón, Mexico City with its operating bases in Cancún, Culiacán, Guadalajara, León/Del Bajío, Mexicali, Mexico City, Monterrey, and Tijuana. It is Mexico's largest airline by transported passengers and serves domestic and international destinations within the Americas. It is the leading airline in the Mexican domestic airline market with a market share of 42%.

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History

The pre-operations phase, the founding of the legal entities and setting up of the required infrastructure, started in August 2005 under the name Vuela Airlines. The idea for the airline was formed from the proposed "Vuelamex" project.5 Major initial shareholders of the company were Grupo Televisa (the world's biggest Spanish-language media conglomerate), Inbursa (an insurance company owned by multi-billionaire Carlos Slim), TACA Airlines and the Discovery Americas Fund. Each of these partners invested 25% of the initial cost of activities, or 100 million USD.6

In July 2010,7 it was announced that Televisa and Inbursa had sold their stake in Volaris leaving the ownership of Volaris as follows: TACA Airlines with Roberto and Maria Cristina Kriete (50%), Investment fund Discovery Americas (over 25%) and Indigo Partners: Fund led by former America West CEO Bill Franke.

Ticket sales started in January 2006. Following the delivery of the airline's first aircraft, the first non-commercial flight was operated in February 2006. Scheduled revenue flights were launched on March 13, 2006, with the inaugural flight being between Toluca and Tijuana.

Volaris began service to Mexico City in September 2010 after absorbing flight routes from two defunct Mexican airlines, Aerocalifornia and Mexicana. In March 2011, the airline announced that its hub in Toluca would move to Guadalajara.

In June 2012, the airline launched a frequent flyer program called VClub.8[non-primary source needed] It is the membership program that provides special fares, offers, last minute travel deals and other perks. Customers can save up to 40% using the VClub membership. In June 2012, PayPal became a payment alternative for the airline, enabling customers to purchase tickets directly from the airline's website.9[non-primary source needed] In September 2012, Volaris announced a codeshare partnership with a German airline, Condor. Passengers of Condor are able to fly to more international destinations.10

On March 13, 2013, the airline celebrated its seventh anniversary, offering passengers 70% off all flights, it has done this every year since then.11 Volaris announced the creation of a subsidiary, Volaris Costa Rica, in March 2016.1213 The subsidiary, based at Juan Santamaría International Airport in the Costa Rican capital of San José, started operations in November 2016.14

As of 2022, Volaris has faced multiple class-action lawsuits due to failure to properly refund flights canceled due to the COVID-19 pandemic.1516

International operations

In November 2008, Volaris announced a codeshare agreement with U.S.-based low-cost carrier Southwest Airlines. In April 2009, Volaris announced the start of U.S.-bound flights out of Toluca and Guadalajara (initially to Los Angeles and Oakland) to feed into the hubs of Southwest Airlines. After Mexicana de Aviación's shutdown, Volaris took over many of Mexicana's international destinations and flights from its focus city, Guadalajara. The airline began using Guadalajara International Airport as an American gateway hub in late 2011.

In February 2013, Volaris and Southwest stopped codesharing. Southwest decided to focus more on the Mexican market with AirTran Airways, instead of codesharing with Volaris.1718 In January 2018, Volaris announced a codeshare agreement with American low-cost carrier Frontier Airlines.

Corporate affairs

Business trends

The key trends for Volaris are (as of the financial year ending 31 December):1920

Revenue(US$ m)Net income(US$ m)Number ofemployeesNumber ofpassengers(m)Passengerload factor(%)Numberof routesFleet sizeReferences
2013994202,6928.982.6804421
2014954412,8059.882.21305022
20151,0571433,30411.982.31435623
20161,1381704,55015.085.8164692425
20171,259−304,91616.484.41747126
20181,387−354,60018.484.51877727
20191,8441404,95021.985.91908228
20201,111−1914,84614.779.92098629
20212,1701066,71424.484.718310130
20222,847−80.27,36431.085.619711731
20233,2597.87,19833.586.02111293233

Headquarters

The airline is headquartered in Santa Fe, Álvaro Obregón, Mexico City.34 It formerly had its headquarters on the first floor of Prolongación Paseo de la Reforma 490 in Peña Blanca, Santa Fe.35

Services

Volaris cabins are configured in a single class, high density layout.

Volaris does not provide complimentary meals or drinks on its flights. Passengers may purchase items on board from the "Entre nubes" buy on board program.36 Onboard sales are an important part of the airline's ancillary revenue. Items such as snacks, pillows, blankets and Volaris-branded items are sold on board.37 Volaris' monthly inflight magazine is called "V de Volaris".38

The airline had previously provided in-flight entertainment (IFE) in most aircraft, utilizing drop-down screens on its Airbus aircraft. By 2019, all use of IFE had been discontinued.39

Frequent flyer program

VClub is Volaris' frequent flyer program. It gives members exclusive deals on flights, baggage and packages. The airline offers individual and group memberships, with the option to pay monthly or annually. Volaris offers VPass, similar to Spirit's "$9 Fare Club". It offers a set subscription price, and charges customers only for taxes and additional services.40 Customers can book codeshare flights and earn points through fellow ultra-low-cost carrier, Frontier Airlines.41

Corporate identity

Trivia

  • Two Volaris safety videos were made: one featured actress Claudia Lizaldi42 while one featured young children demonstrating the safety procedures.43 As of 2018, both videos have been retired.
  • Every new plane has a person's name on it, for example, one plane may have "Samuel" written on it, while another plane may have "Luisa" written on it. Recently, some planes have been named after families, e.g. ""Los Capistrán", or after new countries they begin service to, e.g. "Guatemala".

Brand image

The Volaris logo, since its launch in 2005, has been a colorful, pixelated star against a black background.44 It represents the north star, Polaris, from which the airline's name is derived.45

Advertising slogans

Volaris has used several slogans over the years:

  • 2005–2008 – "Lo quieres, lo tienes" (You want it, you got it.)4647
  • 2008–2012 – "Vive viajando" (Live travelling)48
  • 2013–2017 – "Tu decides" (You decide). Launched after the introduction of the "clean fare", which no longer included the cost of food, baggage, or seat selection in the airline's ticket prices.49
  • 2015 – "Queremos que todo el mundo vuele" (We want the whole world to fly)50
  • 2015–present – "Precios que te hacen viajar" (Prices that make you travel)51
  • 2016 – "Avión a precio de camión" (The plane at the price of a bus)52
  • November 2018 – present – "Don't just fly, vuela"53

Destinations

Volaris operates scheduled flights to Mexico and elsewhere in the Americas from its hubs at Guadalajara International Airport in Guadalajara, Mexico City International Airport in Mexico City, and Tijuana International Airport in Tijuana. Focus cities include Cancún International Airport in Cancún, Bajío International Airport in León, and Monterrey International Airport in Monterrey.

Operating bases

Volaris operates crew bases at the following airports:54

Codeshare agreements

Interline agreements

Incidents

  • On 8 December 2024, a passenger tried to enter the cockpit of a Volaris aircraft flying from Leon to Tijuana, forcing its diversion to Guadalajara, where the passenger was arrested after having been previously subdued by other passengers. The suspect said that he wanted to divert the aircraft to the United States after receiving a death threat from drug cartels.59

Fleet

Current fleet

As of April 2025[update], Volaris operates an all-Airbus A320 family fleet composed of the following aircraft:60

Volaris fleet
AircraftInserviceOrdersPassengersNotes
Airbus A319-1001—14461
Airbus A320-20044—17462
17963
18064
Airbus A320neo49226518666
Airbus A321-20010—22067
Airbus A321neo341066823069
23970
Total138128

Fleet development

See also

Media related to Volaris at Wikimedia Commons

References

  1. "Vuelos baratos Volaris – Guía completa". TiquetesDeVuelos.mx (in Spanish). Retrieved 2025-04-24. https://tiquetesdevuelos.mx/aerolineas/volaris ↩

  2. "Mexico Secretariat of Infrastructure, Communications and Transport Airline Statistics Summary". Retrieved 2024-07-19. https://www.gob.mx/cms/uploads/attachment/file/924046/resumen-mayo-2024-27062024.xlsx ↩

  3. "Route map Volaris". FlightConnections. 1 Apr 2025. https://www.flightconnections.com/route-map-volaris-y4 ↩

  4. "Aeromexico leverages a unique position in Mexico's aviation market". CAPA - Centre for Aviation. Retrieved 2023-09-26. https://centreforaviation.com/analysis/reports/aeromexico-leverages-a-unique-position-in-mexicos-aviation-market-643184 ↩

  5. "LIST OF POSSIBLE LCCs (PRELIMINARY COMPILATION)" (PDF). https://www.icao.int/Meetings/STA10/Documents/List_LCCs.pdf ↩

  6. "LIST OF POSSIBLE LCCs (PRELIMINARY COMPILATION)" (PDF). https://www.icao.int/Meetings/STA10/Documents/List_LCCs.pdf ↩

  7. "Indigo Partners buys stake in Mexico's Volaris". Flightglobal.com. 2010-07-19. Retrieved 2013-05-12. http://www.flightglobal.com/articles/2010/07/19/344796/indigo-partners-buys-stake-in-mexicos-volaris.html ↩

  8. "Sala de prensa". volaris.mx. Retrieved 2013-05-12. http://www.volaris.mx/es/conocenos/sala-de-prensa/volaris-lanza-vclub-su-nueva-membresia-con-las-tar/ ↩

  9. "Media Center". volaris.mx. Retrieved 2013-05-12. http://www.volaris.mx/en/get-know-volaris/media-center/volaris-integra-paypal-como-medio-de-pago/ ↩

  10. "Press Release – Condor and the Mexican airline Volaris enter into partnership" (PDF). 17 September 2012. Retrieved 12 November 2012. http://www.condor.com/us/fileadmin/dam/pdf/tcf-us/06_The_Company/02_Press/Volaris_engl.pdf ↩

  11. Leinfelder, Andrea (11 March 2016). "Volaris celebrates 10-year anniversary with discounts". San Antonio Express-News. Retrieved 2018-11-02. https://www.mysanantonio.com/business/article/Volaris-celebrates-10-year-anniversary-with-6885314.php ↩

  12. "Volaris sets up Costa Rican unit; eyes 2H launch". ch-aviation. 18 March 2016. Retrieved 6 December 2016. http://www.ch-aviation.com/portal/news/44722-volaris-sets-up-costa-rican-unit-eyes-2h-launch ↩

  13. Rodríguez, Raquel (15 March 2016). "Los precios para volar entre Centroamérica serán los más bajos" [The fares to fly in Central America will be the lowest]. La República (in Spanish). Retrieved 6 December 2016. https://www.larepublica.net/noticia/533339739 ↩

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  15. Cohen, Steven (13 April 2020). "Volaris Class Action Lawsuit Alleges Denied COVID-19 Refunds". topclassactions.com. Retrieved 21 October 2022. https://topclassactions.com/coronavirus-covid-19/volaris-class-action-lawsuit-alleges-denied-covid-19-refunds/ ↩

  16. "Samantha Levey v. Volaris" (PDF). govinfo.gov. USCOURTS. March 29, 2021. pp. 1–16. https://www.govinfo.gov/content/pkg/USCOURTS-ilnd-1_20-cv-02215/pdf/USCOURTS-ilnd-1_20-cv-02215-0.pdf ↩

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  33. "Volaris FY2023 Earnings Release". Volaris. February 26, 2024. https://api.mziq.com/mzfilemanager/v2/d/ea52c1bb-e8e2-457e-820a-98ca17753a37/ef0f21b7-4476-3c16-3248-afe73e4675b5?origin=1 ↩

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  36. "Entre Nubes: El mejor sabor en el aire" (PDF). Volaris. https://cms.volaris.com/globalassets/pdfs/esp/menu-volaris-v20_2019.pdf ↩

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  38. "V DE VOLARIS CONTACTO". V de Volaris Magazine. https://www.volarismagazine.com/contact-us/ ↩

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  40. "Every month, a new saving opportunity". Volaris. https://vpass.volaris.com/en-us/y4/subscriptions ↩

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