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BBC Introducing

bbc.co.uk

Easy life: EasyJet brand owner row prompts band name switch

bbc.com

History

The band was formed by frontman Murray Matravers in mid-2017.⁶⁷ They released their first single, "Pockets", via Chess Club Records in November 2017,⁸ and subsequently signed to Island Records.⁹ They released their debut mixtape, Creature Habits in April 2018.¹⁰ Following the release of the singles, "Frank" in July 2018¹¹ and "Nightmares" in September 2018,¹² the band appeared on Later... with Jools Holland.¹³ The band finished 2018 by releasing their fourth single, "Temporary Love Part 1" (with B-side "Temporary Love Part 2"), in December.¹⁴ In 2022 they took to Glastonbury's Pyramid Stage, this was their second Glastonbury appearance and a remarkable step-up from their first on BBC Introducing. They featured alongside former Brockhampton member Kevin Abstract, who joined them on stage and promptly forgot his verse.

They released their second mixtape, Spaceships, containing the single "Sunday" in March.¹⁵ They headlined the BBC Introducing stage at the Glastonbury Festival in June.¹⁶ Debuting as Annie Mac's "Hottest Record" on BBC Radio 1 in July, the band released the single "Earth". The music video, commenting on environmental issues, was shot at a plastic recycling plant in Morocco.¹⁷

The band released their debut album Life's a Beach on 28 May 2021. It reached the number two spot on the UK Albums Chart.

They released their second album Maybe in Another Life... on 7 October 2022.¹⁸ Like the band's first album, it also reached the number two spot on the UK Albums Chart.

Litigation and rebranding

In October 2023, The Times reported that Easy Life were being sued for trademark infringement by EasyGroup, a venture capital conglomorate.¹⁹ The company alleged that the band used their branding and imagery of EasyJet, a subsidiary of the group, in their 2021 and 2022 Life's a Beach tour.²⁰ The band confirmed the lawsuit in a statement posted to their Instagram and X accounts, saying that they found the whole situation hilarious but they were "virtually powerless against such a massive corporation."²¹ In a statement to the BBC and The Guardian, a spokesman for EasyGroup referred to the band as "brand thieves."²² Following EasyGroup's statement the band posted a timeline of their activities from as early as 2015, and then referenced EasyGroup's trademark application for "Easylife" which had been registered in August 2022.²³

Later that month, Easy Life announced that they would change their name because they did not have the financial resources to continue fighting the litigation.²⁴ They played their final performances under the Easy Life name on 12 October 2023 at O2 Academy Leicester, and on 13 October 2023 at Koko in London.²⁵

On 11 June 2024, the band announced their rebrand to Hard Life and released their new single "Tears" the same day.²⁶²⁷

In April 2025, the band announced a new album, “Onion”, to be released on July 18, 2025, and released a new single, “Othello”.

Band members

• Murray Matravers – vocals, synthesizer, keyboard, trumpet
• Oliver Cassidy – drums, percussion
• Lewis Alexander Berry – guitar, bass guitar
• Jordan Birtles – percussion, keyboard, backing vocals

Past member

• Sam Hewitt – bass guitar, saxophone, backing vocals (2017–2024, Sam made an announcement about his departure from the band via Instagram Stories.)

Discography

Studio albums

Mixtapes

Singles

Notes

Awards and nominations

External links

• Official website

References

1. "Hard Life - Apple Music". Apple Music. Archived from the original on 6 June 2024. Retrieved 11 June 2024. https://web.archive.org/web/20240606094406/https://music.apple.com/us/artist/hard-life/1362698163 ↩

2. Nanji, Noor (11 June 2024). "Easy Life band renamed after EasyGroup legal row". BBC News. Archived from the original on 11 June 2024. Retrieved 11 June 2024. https://web.archive.org/web/20240611192555/https://www.bbc.co.uk/news/articles/ce44z7pgn29o ↩

3. "Easy Life – official website". Easy Life – official website. Retrieved 16 October 2022. https://www.easylifemusic.com/ ↩

4. Beaumont-Thomas, Ben (10 October 2023). "Pop group Easy Life forced to change name after objection from easyGroup". The Guardian. Retrieved 10 May 2024. https://www.theguardian.com/music/2023/oct/10/pop-group-easy-life-forced-to-change-band-name-amid-dispute-with-easyjet-owner ↩

5. Richards, Will (16 October 2023). "Easy Life live in London: an emotional farewell amid legal drama". NME. Retrieved 10 May 2024. https://www.nme.com/reviews/live/easy-life-live-in-london-setlist-legal-drama-3515655 ↩

6. "Easy Life on Apple Music". Apple Music. https://music.apple.com/gb/artist/hard-life/1362698163 ↩

7. "Easy Life – Artists – Island Records". Islandrecords.co.uk. https://www.islandrecords.co.uk/island-artists/easy-life/ ↩

8. "Easy Life make a stunning debut with "Pockets" and sign to Chess Club Records". Thelineofbestfit.com. https://www.thelineofbestfit.com/new-music/song-of-the-day/easy-life-pockets ↩

9. "Easy Life – Artists – Island Records". Islandrecords.co.uk. https://www.islandrecords.co.uk/island-artists/easy-life/ ↩

10. "Review: Easy Life – 'Creature Habits' – Born Music". Bornmusiconline.com. 18 April 2018. http://www.bornmusiconline.com/review-easy-life-creature-habits/ ↩

11. "Easy Life premiere new single 'Frank' + announce UK headline tour (Island Records)". Withguitars.com. 12 July 2018. https://www.withguitars.com/easy-life-premiere-new-single-frank-announce-uk-headline-tour-island-records/ ↩

12. "Easy Life's new track 'Nightmares' is anything but". Dork. 28 September 2018. https://www.readdork.com/news/easy-lifes-new-track-nightmares-is-anything-but ↩

13. "BBC Two – Later... with Jools Holland – Episode guide". BBC. https://www.bbc.co.uk/programmes/b006ml0l/episodes/guide ↩

14. "Easy Life share two new tracks 'Temporary Love Pt. 1 & 2'". DIY. 7 December 2018. http://diymag.com/2018/12/07/easy-life-share-two-new-tracks-temporary-love-pt-1-2 ↩

15. "Easy Life share mixtape, 'Spaceships'". DIY. 19 March 2019. http://diymag.com/2019/03/19/easy-life-share-mixtape-Spaceships ↩

16. "BBC Music – BBC Music Introducing – BBC Music Introducing at Glastonbury Festival 2019". BBC. https://www.bbc.co.uk/programmes/articles/5Qy6Wzlp2nRcj4PFLGNvMYH/bbc-music-introducing-at-glastonbury-festival-2019 ↩

17. "Easy Life highlight environmental concerns with their new video for 'Earth'". Dork. 17 July 2019. https://www.readdork.com/news/easy-life-video-for-earth ↩

18. Williams, Sophie (6 October 2022). "Easy Life – 'Maybe In Another Life...' review: soulful snapshots grappling with post-pandemic strife". NME. Retrieved 13 December 2022. https://www.nme.com/reviews/album/easy-life-maybe-in-another-life-review-3319791 ↩

19. Kampfner, Constance (3 October 2023). "Easyjet owner sues Easy Life over band name". The Times. Retrieved 19 June 2024. https://www.thetimes.com/article/easyjet-forces-high-flying-band-easy-life-to-change-name-l30vslkqn ↩

20. "Easy life: Band say easyJet brand owner suing over name". BBC News. 3 October 2023. Retrieved 4 October 2023. https://www.bbc.com/news/uk-england-leicestershire-66992158 ↩

21. Hogg, Ryan (4 October 2023). "EasyJet owner sues band Easy Life to force it to change its name and accuses members of being 'brand thieves'". Yahoo Finance. Fortune. Retrieved 4 October 2023. https://finance.yahoo.com/news/easyjet-owner-sues-band-easy-110956428.html ↩

22. Hogg, Ryan (4 October 2023). "EasyJet owner sues band Easy Life to force it to change its name and accuses members of being 'brand thieves'". Yahoo Finance. Fortune. Retrieved 4 October 2023. https://finance.yahoo.com/news/easyjet-owner-sues-band-easy-110956428.html ↩

23. Hogg, Ryan (4 October 2023). "EasyJet owner sues band Easy Life to force it to change its name and accuses members of being 'brand thieves'". Yahoo Finance. Fortune. Retrieved 4 October 2023. https://finance.yahoo.com/news/easyjet-owner-sues-band-easy-110956428.html ↩

24. Beaumont-Thomas, Ben (10 October 2023). "Pop group Easy Life forced to change name after objection from easyGroup". The Guardian. Retrieved 10 May 2024. https://www.theguardian.com/music/2023/oct/10/pop-group-easy-life-forced-to-change-band-name-amid-dispute-with-easyjet-owner ↩

25. Jefford, Will (11 October 2023). "Easy life: EasyJet brand owner row prompts band name switch". BBC. Retrieved 19 June 2024. https://www.bbc.com/news/uk-england-leicestershire-67071086 ↩

26. Nanji, Noor (11 June 2024). "Easy Life band renamed after EasyGroup legal row". BBC News. Archived from the original on 11 June 2024. Retrieved 11 June 2024. https://web.archive.org/web/20240611192555/https://www.bbc.co.uk/news/articles/ce44z7pgn29o ↩

27. Carter, Daisy (11 June 2024). "Easy Life rebrand as Hard Life and share new single "Tears"". DIY. Archived from the original on 11 June 2024. Retrieved 11 June 2024. https://web.archive.org/web/20240611205900/https://diymag.com/news/easy-life-hard-life-new-single-tears ↩

28. "Easy Life | Full Official Chart history". Official Charts Company. Retrieved 18 January 2020. https://www.officialcharts.com/artist/55010/easy-life/ ↩

29. "Discography Easy Life". Irish Recorded Music Association. Retrieved 7 October 2022. http://irish-charts.com/showinterpret.asp?interpret=easy+life ↩

30. "Easy Life | Full Official Chart history". Official Charts Company. Retrieved 18 January 2020. https://www.officialcharts.com/artist/55010/easy-life/ ↩

31. "British certifications – Easy Life". British Phonographic Industry. Retrieved 21 July 2023. Type Easy Life in the "Search BPI Awards" field and then press Enter. https://www.bpi.co.uk/brit-certified/ ↩

32. "Easy Life | Full Official Chart history". Official Charts Company. Retrieved 18 January 2020. https://www.officialcharts.com/artist/55010/easy-life/ ↩

33. "Easy Life | Full Official Chart history". Official Charts Company. Retrieved 18 January 2020. https://www.officialcharts.com/artist/55010/easy-life/ ↩

34. "Creature Habits Mixtape". Open.spotify.com. 12 April 2018. https://open.spotify.com/album/7K9RSzP68p3vpNNDpySQQu?si=WH3IzAFCQ1-AOht3aTHZSQ ↩

35. "Spaceships Mixtape". 18 March 2019 – via open.spotify.com. https://open.spotify.com/album/2sJpAWgdzITssIX4qeuifw ↩

36. "Junk Food by Easy Life", Apple Music, 10 January 2020, retrieved 18 January 2020 https://music.apple.com/us/album/junk-food/1485554176 ↩

37. "Easy Life have decided to share two demos titled "Peanut Butter" and "Petty Crime" that were written and recorded during the coronavirus lockdown". Line of Best Fit. Retrieved 18 January 2020. https://www.thelineofbestfit.com/news/latest-news/easy-life-release-two-new-demos-peanut-butter-and-petty-crime ↩

38. "Easy Life | Full Official Chart history". Official Charts Company. Retrieved 18 January 2020. https://www.officialcharts.com/artist/55010/easy-life/ ↩

39. Peaks in Iceland: "Have a Great Day": "Vinsældalisti Rásar 2 - RÚV". RÚV (in Icelandic). Archived from the original on 24 June 2021. Retrieved 24 July 2023. "Skeletons": "Vinsældalisti Rásar 2 - RÚV". RÚV (in Icelandic). Archived from the original on 31 July 2021. Retrieved 24 July 2023. "Ocean View": "Vinsældalisti Rásar 2 - RÚV". RÚV (in Icelandic). Archived from the original on 26 October 2021. Retrieved 24 July 2023. https://web.archive.org/web/20210624144020/http://ruv.is/thaettir/vinsaeldalisti-rasar-2 ↩

40. Peaks on the Billboard Japan Hot Overseas chart: "Skeletons": "Billboard Japan Hot Overseas". Billboard Japan (in Japanese). 9 June 2021. Retrieved 16 October 2024. "Ogre": "Billboard Japan Hot Overseas". Billboard Japan (in Japanese). 11 June 2025. Retrieved 12 June 2025. https://www.billboard-japan.com/charts/detail?a=d_and_a_overseas&year=2021&month=06&day=14 ↩

41. "Official Scottish Singles Sales Chart". Official Charts Company. Retrieved 21 July 2023. https://www.officialcharts.com/charts/scottish-singles-chart/20200911/41/ ↩

42. "Frank" did not enter the UK Single Sales Chart, but peaked at number four on the UK Physical Singles Chart.[23] ↩

43. "British certifications – Easy Life". British Phonographic Industry. Retrieved 21 July 2023. Type Easy Life in the "Search BPI Awards" field and then press Enter. https://www.bpi.co.uk/brit-certified/ ↩

44. "Peanut Butter" / "Petty Crime" did not enter the UK Single Sales Chart, but peaked at number 15 on the UK Physical Singles Chart.[23] ↩

45. "Trust Exercises - Single by Easy Life". Apple Music. Retrieved 13 October 2023. https://music.apple.com/gb/album/trust-exercises-single/1710785008 ↩

46. Carter, Daisy (11 June 2024). "Easy Life rebrand as Hard Life and share new single "Tears"". DIY. Archived from the original on 11 June 2024. Retrieved 11 June 2024. https://web.archive.org/web/20240611205900/https://diymag.com/news/easy-life-hard-life-new-single-tears ↩

47. Richards, Will (9 April 2025). "Hard Life return with new single 'Othello'". Rolling Stone. Retrieved 24 April 2025. https://www.rollingstone.co.uk/music/hard-life-easy-life-new-single-othello-listen-49430/ ↩

48. Taylor, Sam (23 May 2025). "hard life have released 'OGRE', a song "partly inspired by Shrek"". Dork. Retrieved 27 June 2025. https://readdork.com/news/hard-life-ogre-single-release/ ↩

49. Damara Kelly, Tyler (25 June 2025). "hard life navigates falling for a friend on "y3llow bike"". The Line of Best Fit. Retrieved 30 June 2025. https://www.thelineofbestfit.com/news/hard-life-navigates-falling-for-a-friend-on-y3llow-bike ↩